Adhering to city’super’s philosophy of supporting the sustainable development of natural resources and making good use of produce that might not be attractive but is of high quality, city’super has joined hands with creative local craft brewery Deadman Brewery to launch Apple Brut Belgian Strong Golden Ale – the brewery’s first ever apple beer, taking your taste buds on an indulgent trip to the Garden of Eden while you play your part in improving food ecology.
The birth of city’super x Deadman Apple Brut Belgian Strong Golden Ale:
Brewed for the very first time by Deadman Brewery, city’super x Deadman Apple Brut Belgian Strong Golden Ale is made in Hong Kong and exclusively sold at city’super from 30 March 2023, with the juice of over 300kg of Japanese apples perfectly blended into each 500L of beer. It features no artificial additives. Raw ingredients are combined using refined brewing technology. It’s brewed to be dry like a champagne and has been perfected through many rounds of testing, exuding an intense, brut-like aroma of fruit and wheat, followed by a wave of powerful apple fragrance. Has notes of banana, pear and a hint of spices resembling clove and pepper. Lightly sweet but acidic. Perfect with fish and chips.
Wine label story and concept behind city’super x Deadman Apple Brut Belgian Strong Golden Ale:
Wondering through a realm of crisp air and cool waters, Chef Polar leaves no wave unturned as he looks for ways to a brighter, happier life. Then one day, his world is forever changed as he takes a bite of the forbidden fruit—the delicious apple is the key that he’s been searching for! Its divine fragrance and alluring colour are captured in the city’super x Deadman Apple Brut Belgian Strong Golden Ale, a craft beer that delivers irresistible flavours and a transformative experience. His words, “no use in stopping me”, tells of his anxious anticipation and delightful satisfaction before and after enjoying the beer.
Through Chef Polar’s story, the whimsical label takes the drinkers on a journey into Eden, where they’ll find their own lightbulb moment in the unique aromas and flavours of the city’super x Deadman Apple Brut Belgian Strong Golden Ale, along with the inspiration to craft a better life.
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