lululemon launched “Space To Feel” campaign featuring the latest yoga and Pilates gear with new styles and silhouette that are designed to support how guests want to look and feel, on and off the matt.

New Style, New Silhouette, New Space for Yoga and Pilates

The silhouettes in this collection are intentionally fluid, allowing for ease and openness through every pose, inversion, and pulse. That approach also creates space for proportion play in styling: mixing tight with loose, loose with loose, or going more fitted from head-to-toe, depending on how guests want to show up.

With a mission to solve real needs, the design team conducted extensive research into vintage yoga wear and modern studio trends, giving birth to this new collection that balances high-performance utility with an elevated aesthetic.

“This season brings together high performance and high style in a way that feels effortless and expressive. We looked at both vintage yoga wear and our own archives and grounded everything in how our guests are showing up in studios today”, said Melanie Anayiotos, Vice President, Women’s Athletic Design. “A big source of inspiration came from the shapes clothes make in movement and how free your body can feel when pieces are designed to move with you. Our guests practice across modalities and have different preferences, but what they all want is to feel comfortable, confident, and distraction-free.”

Innovation in Every Thread

New style that combines breathable mesh with our signature Nulu™ fabric is also introduced in this collection, bringing a modern, versatile energy that works in and out of the studio. The collection is underpinned by the brand’s commitment to technical design and sustainable material innovation:

• Nulu™: A signature lightweight, buttery-soft fabric designed for a “barely-there” sensation and superior stretch.
• Cotton Modal: A soft, drapey four-way stretch fabric derived from responsibly sourced wood-based materials and recycled polyester.
• Technical Mesh: Ultralight, breathable panels engineered for enhanced airflow.
• Seaming Structure: French seam construction for a more tailored, refined look, low profile seams to optimize comfort, seam-free front rise tights for smoother look and feel
• Foldover Waistbands – hi- and low-rise styling versatility
• Waistband Drawchord & Cinchable hems – customize fit and silhouette

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