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Introducing Rituals’ Sakura Collection
Introducing Rituals’ Sakura Collection

Luxury wellbeing brand Rituals Cosmetics relaunches The Ritual of Sakura, its bestselling. This collection offers an enticing range of bath, body and home products, and formulated using ingredients like cherry blossom and rice milk.

Life is beautiful yet fleeting—this is the sentiment behind the Japanese celebration of Hanami. Each spring, friends and family gather together and hold picnics and parties underneath the beautiful, blossoming cherry blossom trees. Otherwise known as Sakura, the flowers appear for a very brief time between March and May, gracing the Japanese landscape with their delicate and sweetly scented presence.

Because the Sakura are only in bloom for around two weeks before the wind shakes them from the trees, they symbolise the beauty and temporary nature of life itself. When admiring these gorgeous flowers, we are reminded that each moment is a gift and should be celebrated as such. In this way, we learn to let our lives blossom and appreciate every bit of joy, love and wonder the wind blows our way.

Inspired by the Japanese flower-viewing tradition of Hanami, The Ritual of Sakura was designed to help celebrate each moment and find the beauty that lies within it. With the delicate scent of cherry blossom and the nourishing properties of rice milk, the Ritual of Sakura is formulated with at least 90% natural origin ingredients1 and is designed to bring a sense of renewal to mind, body, and soul.

This Easter, Rituals Cosmetics announces a unique and luxurious twist to the traditional Easter festivities with their limited edition Easter egg. Whether you’re savouring a Sunday roast or enjoying an Easter brunch with friends and relatives, surprise your host or loved ones with a token of gratitude that goes beyond the ordinary.

Easter signifies a time of renewal and fresh beginnings, and The Ritual of Sakura Easter egg, align perfectly with this spirit. The Ritual of Sakura is inspired by the springtime Japanese Hanami practice of viewing cherry blossoms, reminding us that we should make the most of every moment. Each egg is more than a gift; it’s an invitation to experience something new, a small symbol of spring that embodies the essence of the season. These gifts offer a novel and enjoyable twist on the annual Easter egg hunt, creating lasting memories and moments of joy. Each egg contains three products, a Foaming Shower Gel, Hand Balm, and a Hair & Body Mist.

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