The Purple Jade Yu Yi collection carries the story of the ‘Ruyi lock,’ a symbol of protection and the fulfillment of dreams. With the infusion of natural purple jadeite, Yu Yi shines with a refined modern elegance, while the blessing of “Be you, be Yu Yi” gains added depth and cultural resonance.
The Yu Yi story begins with the Chinese “Ruyi lock,” embodying protection and the hope for dreams realized. Qeelin reinterprets its silhouette, refining the seven traditional curves into five, and integrates Western clasp details at the lock’s center—a dialogue of East and West, expressed through meticulous design.
In Eastern culture, purple signifies auspiciousness, while in the world of jewellery, purple jadeite is among the rarest treasures. Qeelin’s chosen jadeite is completely natural and untreated, radiating a luminous violet hue with textures reminiscent of ink wash, delicate yet full-bodied. Each gemstone is precisely cut and refined by artisanal craftsmanship, and polished to reveal a smooth, seamless touch. Because of its natural rarity, no two pieces are alike—each creation is a singular expression of heritage and modernity.
The new collection includes a necklace, bracelet, and earrings designed with effortless wearability. The necklace centers on a purple jadeite Ruyi lock framed in 18K rose gold and pavé diamonds, with double clasp details as Yu Yi’s signature code. Earrings adopt a graceful drop style with anchor chains balancing strength and elegance, while the bracelet features a movable “Q” charm and durable purple cord, adjustable for comfort and freedom.
By embedding timeless meaning into contemporary lines, Qeelin transforms Eastern aesthetics into everyday expression, carrying the wearer’s hopes for the future.
Qeelin
Shop 213, 2/F



