Globally recognized massage and well-being brand OGAWA celebrates its 30th anniversary this year. Marking three decades of innovation, the brand unveils its Purple Limited Edition Collection, led by the flagship BIOVIS 2.0 5D Massage Chair. Combining intelligent massage technology with elegant design, the collection brings comfort, quality and refined living into the home.
OGAWA’s 30 Years of Wellness Innovation
An Elegant Purple Limited Edition Collection for Everyday Comfort
Since 1996, OGAWA has been committed to creating thoughtful products that support everyday comfort and a healthier way of living. To celebrate this milestone, the brand has selected an elegant purple as its anniversary signature color. In Eastern culture, purple is associated with the auspicious meaning of “Purple Qi from the East,” (紫氣東來) representing good fortune and blessings. In the West, it has long been linked with prestige, refined taste and elegance. Together, these meanings reflect OGAWA’s enduring dedication to innovation, comfort and lifestyle design.
Led by BIOVIS 2.0, the 30th Anniversary Collection also includes a range of products for full-body massage, neck-and-shoulder comfort and foot care. Designed to suit different daily routines, the collection helps users create simple moments of rest at home. Its soft purple finish adds a refined, contemporary touch, making each piece both a practical comfort solution and an elegant addition to modern living spaces.
Flagship BIOVIS 2.0 – A Personalized Massage Experience for the Home
As the centerpiece of the 30th Anniversary Purple Collection, the BIOVIS 2.0 pairs a sophisticated purple finish with refined gold details, creating an elegant design with depth and warmth. Its premium styling allows it to blend naturally into modern interiors, making it both a high-performance massage chair and a statement piece of wellness furniture.
Powered by OGAWA’s intelligent relaxation technology and a comprehensive full-body massage experience, the BIOVIS 2.0 is designed to help address everyday fatigue accumulated through busy city life. Whether taking a short break after work or enjoying quiet personal time at home during the weekend, users can choose an experience that suits their needs and unwind in greater comfort.
The OGAWA BIOVIS 2.0 5D Massage Chair reflects OGAWA’s commitment to thoughtful design and advanced wellness technology. Equipped with 12 global patented technologies and featuring the world’s first 5D Massage Roller in the industry, the chair greatly expands the massage coverage area. With pressure‑sensing technology and adaptive body‑contouring, it delivers seamless, zero‑pause directional massage that perfectly follows every curve of the body. The two‑stage flexible rail dynamically adjusts its angle from head and neck down to the sciatic reflex zone, offering an ultra‑comfortable reclining experience. In addition, the chair is integrated with Sense Tag intelligent body‑sensing technology, combined with AI‑driven pain‑point targeting, customizes massage programmes based on muscle fatigue level, while an intelligent tolerance assessment optimizes massage techniques to fully relieve fatigue. Built‑in Monster 360° professional audio system, paired with multiple brain‑wave‑music tracks at frequencies such as 174 Hz, 285 Hz, and 417 Hz, plus aromatherapy, creates an immersive “ME TIME” environment for rest and recovery.
Foot Massager (Lite Feet)
Start from Your Feet and Rediscover a Lighter Step
The new Lite Feet Intelligent Foot Massager has a compact design for everyday use at home, providing a simple way to relax tired feet after work or during downtime. It combines three rows of massage rollers, 360° air compression and 42°C warmth to massage the forefoot, arch and heel, while rhythmic air compression from the instep to the ankle adds a comfortable, enveloping feel.
Choose from 3 intelligent massage programmes – Gentle Relaxation, Everyday Relief and Revitalizing Wake-Up, to suit your needs each day. Lite Feet makes it easy to add a relaxing foot-care moment to your daily routine.
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