This year, PizzaExpress celebrates its 60th birthday. Possessing of such a rich history, the brand embodies an innovative spirit, reimaging some of its classic dishes with bold new twists to match with the taste trends of the Hong Kong market. In celebration of its 60th birthday, PizzaExpress launches a special 60th birthday-themed menu, inviting the whole city to celebrate the brand’s milestone!
60 Years of Classics: The Founder’s Brand Story
Founded by Peter Boizot in 1965, PizzaExpress was inspired by an unforgettable journey to Italy, where he was captivated by the flavors of Italian cuisine. He decided to bring Italian delights to London by importing a giant authentic pizza oven from Italy, and opening the first PizzaExpress in the Soho district of London, which quickly sparked a citywide pizza craze.
Brand Development: A Testament to Classic Moments
PizzaExpress has enhanced the dining experience with live music performances in its pizza restaurants, further accelerating its expansion and becoming a well-known chain. Over the years, PizzaExpress has remained true to its original vision, evolving pizzas by combining classic and creative elements to produce a variety of delightful and popular Italian pizzas, each freshly made by professional pizzaiolos. Today, PizzaExpress has over 470 branches worldwide, becoming a beloved Italian pizza restaurant brand!
Preserving Classic Signature Flavors While Creating Unique Dishes
This year, PizzaExpress has launched a 60th birthday menu, featuring items that are rich with meaning in their characteristics, and reflecting the balance of preserving classics while infusing new elements. Although the classics are retained, PizzaExpress has introduced new elements to cater to local tastes. Dishes include the Queen Margherita, Pollo Italiano, and Calabrian Hot. For example, the Queen Margherita traditionally consists of mozzarella cheese, fresh basil, and red tomatoes, as favored by Queen Margherita, earning it a royal title. This version retains the traditional recipe while an entire ball of creamy burrata sitting atop the delicious garlic and mozzarella creation pizza elevates the flavor significantly. PizzaExpress has also introduced unique creations like the Golden Caramel Chocolate Dough Balls, dusted with powdered sugar, gold dust, and caramel sauce, served with chocolate caramel sauce, shimmering like a crown in celebration of the 60th birthday, a must-try for dessert lovers! Additionally, PizzaExpress is launching two special birthday drinks: Birthday Spritz and Passion Fruit Sparkling Tea, with a unique strawberry cream cake flavor that gives you a taste of celebration. The passion fruit sparkling tea offers a refreshing taste, blending English tea culture with local Hong Kong flavors—classic meets innovative! These two refreshing drinks are perfect for spring and summer.
PizzaExpress
Shop 1203, 12/F
