For Autumn/Winter 2023, German luxury fashion house MCM launches the festive season with its latest campaign, “IT’S ME, I’M THE GIFT.” Creatively directed by Baron & Baron and shot by Sarah Blais, it explores the new visual identity of the House and brings a tongue-in-cheek twist to the holidays.
Celebrating individuality & confidence, the latest campaign nods to MCM’s identity as the ‘enfant terrible’ to traditional luxury by introducing a statement as well as an attitude. In a witty, unconventional editorial approach, “IT’S ME, I’M THE GIFT” presents models adorned with oversized bows, boxes, and wrappings, conceptualizing self-worth, self-love and self-expression as the greatest presents for the brand’s sophisticated, rebellious audience.
Iconic pieces, such as the Mode Travia, and the Beige Visetos Shopper mingle with MCM’s Spring/Summer 2024 offerings in a lifestyle presentation introducing full looks through crosscategory styling. Weekenders, drawstrings, totes, shoulder bags, crossbodies, shoppers and backpacks sit alongside chain wallets, soft accessories and footwear, presenting a mix of earth tones & pastel brights in leather as well as the brand’s iconic Visetos monogram.
Diamond Shape bags take the center stage whilst the new Lauretos monogram line is spotlighted as a sought-after signature style of the season. The brand’s Ready-to-Wear collection compliments the leather-goods and a curated selection of small accessories as well as the brand’s signature perfume, becoming gifting essentials for the holidays.
MCM Festive Season Campaign selected items
Mode Travia Tote in Spanish Nappa Leather
The compact silhouette of the mini Mode Travia tote is framed by handles incorporating the design of the architectural MCM logo. Sculpted from full-grain Spanish nappa leather, the accessory’s trapezoidal shape results in ample storage of small essentials.
Himmel Tote in Lauretos
The noble laurel leaves of the Lauretos monogram grace this medium-sized tote bag. Natural nappa leather accents, including top handles and a detachable hang tag evoking the travel spirit of MCM, complement the contemporary companion.
Himmel Drawstring Backpack in Lauretos
The noble laurel leaves of the Lauretos monogram grace the entirety of the Himmel drawstring backpack. Influenced by archival bucket silhouettes, the portable companion is accented with natural nappa leather and finished with the signature MCM emblem in a contrast colorway.
Ottomar Weekender Bag in Visetos
The lightest Weekender bag yet—it’s crafted from durable, lightweight Visetos coated canvas with a bonded lining to reduce weight. Trimmed in nappa leather, the iconic design has an extended zipper for easy opening, interior fabric gussets to keep belongings in place, and a foldable design for easy storage when not in use.
Shop 320, 3/F