For Ferragamo’s Fall-Winter 2026 campaign, the house celebrates the joy of its lifelong obsession with shoes through a fresh perspective. Drawing upon the house’s reoccurring visual motif of celebrated actresses and cinematic stars surrounded by an abundance of footwear, now considered through photographer Johnny Dufort’s distinct lens of surreality, Ferragamo’s historic language is reimagined anew.
Aligned with that spirit of modernity, the work of contemporary artist Willie Cole appears centre stage in the campaign: his 1994 sculpture, composed of shoes, appearing as a throne for modern-day icon Anok Yai. “Willie takes everyday objects: objects that you feel connected to, that you can relate to, and distorts them,” reflects creative director Maximilian Davis. “The chair feels very surreal, but immediate – and, with my recent collections referencing Surrealism and Dadaism, the collaboration felt right.”
Alongside Anok, the campaign stars Global Brand Ambassador Jingyu Huang, Global Brand Ambassador Ning Chang, Vittoria Ceretti and Thibaud Charon.
Showcasing the Ferragamo shoe as a timeless object of dreamlike desire, within the campaign historic silhouettes are reimagined and spotlit: the stiletto, whose sleek, graphic aesthetic pays homage to a style first created by Salvatore Ferragamo in 1954, alongside the Opanka, whose architectural shell sole evolves a pioneering innovation first developed in 1957, and a quilted manifestation of the house’s signature Varina. “So many things make a Ferragamo shoe an object of desire: the construction; the wearability; the innovation of the design,” reflects Maximilian Davis. “And since I’ve been at the house, it’s been about refining the details to make them feel more sharp, more graphic; to take those core codes of craft and construction and translate them for today.”
In menswear, new formal classics appear, inspired by the craftsmanship that remains at the heart of the house.
Within accessories, the new Ferragamo Cara bag is celebrated: crafted from supple calf leather, its tactile nature instinctively irresistible, while its graceful design and accordion construction elegantly unite form and function and appears fastened with statement Gancini hardware.
Elsewhere, the Hug bag appears in a new, re-proportioned, East-West expression – now interpreting the house’s codes in horizontal form – while the men’s messenger bag combines urban functionality with elegant refinement.
Ferragamo
Shop G124-125, G/F
