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Jimmy Choo The Summer Wardrobe Campaign with Global Brand Ambassador, Bai Lu
Jimmy Choo The Summer Wardrobe Campaign with Global Brand Ambassador, Bai Lu

Global Brand Ambassador, Bai Lu showcases the hero summer wardrobe styles in a new campaign featuring the SCARLETT 50, JADE BALLERINA and the BAR bag family.

The pared-back environment and cool hues lend a sense of casual ease and effortless style that emphasises Bai Lu’s confident presence.

Bai Lu wears the SCARLETT 50 – a Jimmy Choo signature style distinguished by its corset-inspired detailing and sculptural drop heel. The style is introduced for Summer 2026 in subtly frayed, crosshatch denim and joyful corn-coloured lace. Bai Lu styles the latter with the BAR HOLDALL in buttermilk, while the denim pump is paired with a corresponding BAR HOBO.

The third look introduces the JADE BALLERINA. Crafted from supple Nappa leather with a softly ruched topline, the silhouette is enlivened by a crystal-embellished strap, balancing everyday ease with refined detail.

Jimmy Choo
Shop 321, 3/F

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