To mark Earth Day on 22 April, sustainable footwear brand VIVAIA proudly launches the “VIVAIA for Earth” campaign inviting the public to reflect on the close relationship between the fashion industry and environmental responsibility. Alongside a new animal-inspired collection that blends sustainability, comfort and contemporary design, VIVAIA first collaboration with Ocean Park Hong Kong Panda Friends presents an exclusive Giant Panda limited collection. The campaign encourages individuals to embrace a more sustainable lifestyle through everyday choices, while supporting ocean and wildlife conservation. Known for its innovative approach, VIVAIA creates footwear that is lightweight, comfortable, machine-washable and foldable, all crafted using eco-friendly materials. Since entering the Hong Kong market in 2024, the brand has continued to strengthen its connection with local consumers, championing a lifestyle where fashion and sustainability go hand in hand.
VIVAIA × Ocean Park Hong Kong Panda Friends Giant Panda Limited Collection
This first collaboration with Ocean Park Hong Kong Panda Friends, VIVAIA launch the Giant Panda limited collection, celebrating the birth of Hong Kong’s first pair of giant panda twins, Jia Jia and De De. The collection transforms the city’s affection for these beloved pandas into a distinctive design language, commemorating a meaningful milestone in local wildlife conservation. Inspired by Ocean Park’s iconic panda imagery and combined with VIVAIA’s signature comfort technology, the collection offers stylish yet practical pieces with a lightweight, breathable and supportive fit. Each step becomes a small but tangible act in support of conservation. The collection includes two panda-themed loafers and a panda crossbody bag, conveying the message: “Wear the Giant Panda limited collection and live in harmony with nature while protecting our animal neighbours.”
SS26 Audrey Conservation Collection
The campaign also extends to the SS2026 Audrey Animal Conservation Collection, inspired by diverse ecosystems around the world. Featuring animals such as quokkas, toucans, Amur leopards, lemurs and puffins, the collection captures the charm of wildlife through expressive designs and vibrant colours. Each piece highlights the beauty of nature while raising awareness of biodiversity and habitat preservation. Quokkas symbolise pure joy while drawing attention to their fragile environment; rainforest species underscore the importance of ecological balance; and puffins spotlight the impact of ocean conservation and climate change. Crafted using recycled plastic materials, the collection reflects VIVAIA’s ongoing commitment to “taking from nature, giving back to nature”.
Through thoughtful design and storytelling, the “VIVAIA for Earth” campaign brings together fashion and environmental awareness, encouraging the public to take meaningful steps in support of wildlife and the planet.
VIVAIA
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