The singer and actress brings a global perspective to the brand’s Classic American Cool, showcasing the modern prep wardrobe with confidence, optimism and charm

Tommy Hilfiger, which is part of PVH Corp., announces Global Brand Ambassador, musician and style icon JISOO as the face of the TOMMY HILFIGER Spring 2026 campaign. One of the defining voices of her generation, JISOO infused the campaign with effortless style, quiet confidence and contemporary star power.

“It’s so exciting working with Tommy each season and seeing how he captures the moment in modern style,” said JISOO. “For this chapter, I loved how he refreshed classic silhouettes in light, layerable fabrics. There’s a real sense of newness – optimistic, easy and naturally elegant.”
JISOO wears reimagined classics that embody a relaxed yet refined aesthetic, including a navy and white striped cardigan styled with the season’s signature barrel jeans. Other highlights include a preppy and purposeful linen camel waistcoat suit, and an oversized transitional trench styled over a rich cable knit cardigan.

Inspired by his F.A.M.E.S. philosophy — fusing the worlds of fashion, art, music, entertainment and music — Tommy Hilfiger has built his career on an instinctive connection to the talents who define their eras. That spirit continues in his latest campaign with JISOO, as the campaign captures the pop culture icon in the ease and warmth of a Spring setting, moving between sophisticated interiors in bright, airy settings.

Tommy Hilfiger
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