Samsonite, the world’s leading luggage brand, has launched its latest luggage collection, Nexis, the ultimate future-proof travel companion. Created for discerning travellers, Nexis blends exceptional travel comfort with advanced material technology, seamlessly integrated into a sleek and timeless design. The new collection is engineered with Samsonite’s exclusive Roxkin™ material and a self-reinforcing structure, delivering outstanding strength, durability and lightness.
Solid as a rock, remarkably light
The exceptional quality of Nexis is showcased in a campaign built around the claim “solid as a rock” where the suitcase breaks through a solid rock to illustrate its strength and resilience. Samsonite invites travellers into a new dimension, using a universal metaphor and a bold, symbolic demonstration of the suitcase’s outstanding durability. Crafted to be remarkably light while enduring the most demanding journeys, Nexis allows travellers to move with ease and confidence. The campaign reflects Samsonite’s heritage of technological innovation and high-performance luggage, blending striking studio visuals with impactful CGI imagery to bring the story to life.
Turning lightness into strength, with ROXKIN TM material
Samsonite has been at the forefront of innovation in the luggage industry and their unique ROXKIN TM material reflects this leadership. ROXKIN TM is an innovative and exclusive multi-layer material that is remarkably resilient and strong as it bounces back into its shape after impact. Turning flexibility into resistance, the material efficiently absorbs shocks while maintaining its form. On top of that, it’s extremely light, offering extra comfort while travelling.
Nexis – the travel essential in all aspects
Travel embodies confidence, freedom, and the peace of mind that everything you carry is well protected. Nexis is engineered to meet the demands of today’s travel, becoming a must-have for travellers who seek reliability, comfort and style. Every detail in Nexis’ design has been carefully considered. The dynamic lines create an elegant aesthetic, but they also reinforce the resilience of the case, helping to minimize impact. The collection delivers top-tier functionality. It comes with outstanding interior organisation, expandability on all sizes and extra-large suspension wheels that ensure effortless movement.
Samsonite
Shop 817, 8/F
