Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], unveils the latest installment of the Fanwear collection for the Cadillac Formula 1® Team, featuring new takes on the driver replica range, co-branded team kit and city-inspired Race Specials. The team’s driver line-up of Checo Pérez, Valtteri Bottas and Zhou Guanyu front the campaign against a backdrop of stylized skylines, creating a dreamlike world where performance meets lifestyle.
As the team’s exclusive Fanwear partner, Tommy Hilfiger and Cadillac Formula 1® Team continue to define a distinctly American vision for motorsport style. Building on the Spring launch, the Fall collection expands the offering with fresh expressions of TOMMY HILFIGER’s “Prep Made Current”, infused with the energy and precision of the Cadillac Formula 1® Team.
“The excitement around the Cadillac Formula 1® Team has been building all season, and we’re proud to be part of that journey,” said Tommy Hilfiger. “Seeing these world-class drivers bring the Fall collection to life reflects the confidence, optimism and global spirit of our partnership. Each new collection gives us another opportunity to evolve what fanwear can look like, and we’re excited to keep building that story with the team and fans around the world.”
The collection brings together two iconic brand signatures, pairing the TOMMY HILFIGER Flag with the Cadillac Formula 1® Team’s vintage-inspired script logo. Reimagined in black in place of its signature navy, the Flag creates a bold red, white and black palette that carries across outerwear, knitwear, hoodies and T-shirts. Dedicated driver pieces spotlight chrome-effect Cadillac Formula 1® Team chevron graphics alongside Checo Pérez, Valtteri Bottas and Zhou Guanyu’s names and racing numbers, rendered in sleek 3D transfer prints for a modern expression of fan identity. Elsewhere, dual-branded logo lockups appear on Tommy icons including the 1985 Polo and classic T-shirt, while the Cadillac Shield is woven throughout the collection as a distinctive finishing detail.
Tommy Hilfiger has helped shape the intersection of fashion and Formula 1® for more than three decades, from pioneering team partnerships in the ‘90s to breaking convention by fusing the worlds of fashion and entertainment. Earlier this season, it entered a new chapter as partner of the Cadillac Formula 1® Team, launching the first TOMMY HILFIGER X Cadillac Formula 1® collection alongside experiences that brought supporters closer to the team. Brand Ambassador Checo Pérez fronted a Mexican campaign celebrating Classic American Cool through his personal lens, while teammate Valtteri Bottas met fans at TOMMY HILFIGER stores in Melbourne and London, and Brand Ambassador Zhou Guanyu joined a live panel in Shanghai. The partnership continues to accelerate both on and off the track.
Tommy Hilfiger
Shop 519-520, 5/F
