This season, Sam Edelman tells a romantic tale of exciting, American-inspired designs that not only explore the boundless possibilities of fashion, but are also strokes for women to freely paint their self-expression. Sam Edelman, the contemporary lifestyle brand celebrated for its iconic footwear, unveils its Spring/Summer 2024 campaign featuring Kylie Jenner. This seminal campaign marks the start of the Sam Edelman brand’s 20th anniversary celebration taking place throughout the year.
Sam and his co-founder, muse, and wife, Libby Edelman’s visionary spirit is captured in a series of profound images of Kylie as we’ve never seen her before. In a rare appearance outside her own brand, Jenner’s allure brings excitement to this groundbreaking campaign to further elevate the essence of the Sam Edelman brand.
Kylie is the perfect fit as the brand’s ambassador – influential beyond her years and widely admired. Her style merges cutting-edge taste with timeless elegance, what Sam’s iconic designs have stood for the past two decades.
“This campaign epitomized that fashion is more than just something to wear, it is a source of power,” remarked Jenner. “I loved the way each pair fit me flawlessly and instilled a sense of confidence and beauty. I’m honored to be an ambassador for the Sam Edelman brand, especially during their 20th anniversary which celebrates remarkable craftsmanship and a commitment to champion the power of people through footwear.”
2024 Spring/Summer Footwear
The brand has long been devoted to incorporating the every day into its designs. As weather warms up again, Sam Edelman welcomes the new season with blooming florals in elegant, lightweight footwear that offers a spring in your step.
Florals Add a Spring in Your Step
This season, Sam Edelman has layered its shoes with romantic, floral prints for an extra dash of feminine touch. Whether a gorgeous display of elaborate flowers or an elegant, understated bouquet, Sam Edelman’s shoes are the must-haves for the season.
The sensual and strappy Leana Sandal highlights a super sweet corsage detail and structural wooden stacked heel. Take center stage with its ethereal feathers and dreamy petals.
The Bianka Flora raffia-upper pump sees a blossoming flower and a strapped slingback to ensure ultimate comfort. Kitten heels make just the right balance between strong support and a potent, heightening effect.
Relish in understated spring florals with the iconic LORAINE bit loafer, redolent of a Renaissance painting or lavish tapestry dripping of elegance and prestige. The Bianka Slingback Pump, meanwhile, captures a garden with a girlish whimsy, complemented with a wavy strap for a subtle pizzazz.
Themed after a garden party, the Pamela Sandal dazzle with a woven knit perfect for relaxed, lazy afternoons.
Vintage Sneakers & Leisurely Footwear
Recent trends in vintage sneakers could be seen on the red carpet, street fashion and more. Inspired by vintage skating shoes, the Harper Sneaker embodies Sam Edelman’s pursuit of effortless chic. Spot the jean-coloured and white contrast detailing with hand-rubbed edges.
Don’t miss out on the plethora of Sam Edelman sneakers in cool colour blocks that brim with vibrant spring hues. Ladies, it’s time to get playful with your wardrobe!
Ballet Shoes Invade the Fashion Scene
At times, fashion demands practicality; and ballet flats are the epitome of lightweight, comfort and glamour. They could also be worn in a multitude of styles: no wonder they could be spotted all through Fashion Week this season!
Inject your personality into fashionable ballet flats dressed in metallic and a stylish bow. The all-new Ari Ballet Flat is a trimmed ballerina of soft leather that comfortably wraps the foot so to tick the boxes of beauty and practicality. The Felicia Luxe Ballet Flathas long been a brand classic. The sole and bow are adorned with Sam Edelman’s double “E” logos for that minimalistic charm.
Mary Jane Flat
The vintage Mary Jane flat is the quintessential shoe for spring that continues to surprise us year after year with new features like gold embellishments, denim, linen, pearl ornaments and more – not unlike the fabulous, ever-changing flora and fauna that bless our spring season.
Adding some razzle dazzle to a lady’s wardrobe is the shimmering Mican, whose strapped design espouses retro chic inspiration and delicate prima ballerina femininity.
Michaela captivates with an eye-opening denim or linen in the timelessly adorable Mary Jane silhouette, perfect for a relaxed afternoon out in the sun.
The spring dew is the essence of new life; its crystal-like beads float on the strap on the graceful MIRIAM. The delicate and sophisticated silhouette is dotted with the brand’s double “E” logo.
Sam Edelman
Shop 409-410, 4/F
