As Qeelin continues to redefine oriental symbolism through a contemporary lens and inspire modern women around the world, the fine jewellery house is thrilled to announce Korean singer and actress Yoona Lim as its Brand Ambassador.

Yoona Lim debuted as a member of the girl group Girls’ Generation, which is one of Korea’s most famous and popular groups. She started her acting career in 2007 and has become an acclaimed actress, winning various awards at Baeksang Arts Awards, Grand Bell Awards, and Blue Dragon Film Awards among others. As a prominent artist with successful music and acting careers, Yoona Lim continues to surprise the public with outstanding performance and new films or series every year. Under her gentle demeanour is a determined and independent spirit. By partnering with Yoona Lim, Qeelin will further convey the oriental beauty to the broad international stage.

Since Qeelin’s founding in 2004, every piece of jewellery has carried rich cultural connotation, reinterpreting traditional symbols with stylish designs intended for daily wear. Qeelin has established a unique presence in the world of fine jewellery and is determined to carry the cultural heritage from the East to the world.

Qeelin is most proud of its original Wulu design, a stylish expression of good fortune and positive energy, inspired from the legendary gourd. In the latest campaign, Yoona Lim wears the iconic Qeelin Wulu pendant, earing, bangle, and ring, effortlessly incorporating the magical balance of lines and curves into modern fashion styling while sharing Qeelin’s harmonious and balanced philosophy.

Qeelin believes that jewellery is a means to tell stories and ignite creativity. By welcoming Yoona Lim to the ambassador family, Qeelin looks forward to inspiring a wide international audience and bringing positive value to the culture in which we have thrived.

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