New Balance has released the latest installment of its global ‘We Got Now’ brand campaign. The first spot aired earlier in the year and featured two-time American League MVP Shohei Ohtani. This is the first in a series of campaign spots that will launch over the course of 2024, featuring an array New Balance athletes including Coco Gauff, Sydney McLaughlin-Levrone, Jamal Murray, Tyrese Maxey, Bukayo Saka, and Cameron Brink.
Baseball Pitcher
Shohei Ohtani
Tennis Player
Coco Gauff
Hurdler
Sydney McLaughlin-Levrone
Hurdler
Femke Bol
Football Player
Bukayo Saka
Football Player
Endrick
The 2024 campaign is a fresh look inspired by the effortless confidence that comes from the ambassadors’ dedication to their craft, shining a spotlight on their vibrant personalities in settings bespoke to each of their athletic disciplines. “We Got Now has successfully introduced New Balance to millions of new consumers since the global launch four years ago,” said Jeff McAdams, Vice President, Global Marketing at New Balance. “Through a premium aesthetic and dialogue-free production, each spot communicates the fun of sport through the emotion and skill of our ambassadors.”
Basketball Player
Kawhi Leonard
Basketball Player
Tyrese Maxey
Basketball Player
Cameron Brink
Basketball Player
Jamal Murray
In time of Olympics Games Paris 2024, the brand will launch the multi-athlete ‘We Got Now’ anthem globally on social and will continue to pulse new creative throughout the Olympics period and during key sporting moments — a multi-athlete NBA playoff spots, Coco Gauff throughout the Grand Slam season, and Bukayo Saka during the UEFA European Championships, and Sydney McLaughlin-Levrone through the running season.
New Balance
Shop 708-709, 7/F
