For Ferragamo’s Fall-Winter 2025 campaign, the brand presents a celebration of the season through the lens of classic Italian cinema, starring Mariacarla Boscono, Awar Odhiang, Apolline Rocco Fohrer and Tim Schuhmacher. Building on the brand’s storied heritage as an icon of Italian culture, style and craftmanship, and a legacy rooted in the Golden Age of cinema, it showcases the timeless vision that has defined the brand through a series of evocative cinematic vignettes.
Through the perspective of Craig McDean, who pays homage to the visual language that has often codified Italian cinema, the campaign draws on the idea of stolen moments of longing forever immortalised on screen, positioning the product as protagonist with Maximilian Davis’ Ferragamo creations appearing in full focus.
Archival styles appear reconsidered for the modern day: the iconic, bow-bedecked Vara heel, now seen through a fresh perspective, is both elevated and laminated, while in menswear the meticulously constructed Tramezza shoes offers a contemporary celebration of Ferragamo’s historic savoir-faire.
The new Ferragamo icons – the Hug bag and the Soft bag – appear in new iterations: printed with palms, or filled with fur for a dreamlike, surreal twist on classicism.
The staples of the season are also spotlit: the streamlined, Futurist graphisms of a sleek wedge wrapped in a single, seamless piece of patent leather; the elegant Italian ease of a silken scarf dress; the alluring insouciance of precisely proportioned tailoring. Elsewhere, the hand-assembled flower that blooms across the pump, or the poppies that trail from ready-to-wear, directly translate the expressive emotion of the Fall-Winter 2025 show.
Now, that statement of desire is considered anew: a timeless Ferragamo love story for the modern day.
Ferragamo
Shop G124-125, G/F
