Japanese premium denim brand EVISU proudly announces its Japanese MMA fighter, Kota Miura, to be the face of its 2025 winter collection. At 23, the rising featherweight star brings a bold energy to EVISU’s latest collection, infusing it with grit and edge.

This collaboration breaches into the ring, showcasing the brand’s attitude of confidence and strength. From classic seagull-print denim pieces to modern oversized jackets, each item reflects EVISU’s pursuit of quality and detail while conveying Kota Miura’s unique charisma and vitality.

Admired for his spirit and unique charm, Kota Miura’s mindset aligns closely with EVISU’s emphasis on self-expression and innovation. This winter campaign captures Miura’s athleticism within his sport, presenting a balance between brutality and style. Within the campaign’s imagery is a showcase of post-fight vigor and adrenaline.

EVISU
Shop 619-621, 6/F