ANTEPRIMA is excited to unveil its enchanting Spring-Summer 2025 WIREBAG campaign, “Summer Dream in Color”, featuring KIM CHAEWON, a prominent member of the internationally acclaimed K-pop group, LE SSERAFIM. This captivating campaign celebrates the joy of self-expression, blending vibrant energy and playful femininity, perfectly highlighted by ANTEPRIMA’s iconic WIREBAGS.

This season’s campaign embraces the spirit of joyful self-expression, infused with playful femininity and vibrant energy. ANTEPRIMA’s iconic WIREBAG is reimagined in a fresh palette of tone-on-tone hues and summer-inspired motifs, set against a refined backdrop that evokes the lightness and charm of the season.

KIM CHAEWON brings a charismatic presence and modern sensibility to the campaign, embodying the effortless elegance that defines the ANTEPRIMA woman. As the group’s captivating leader, her natural allure and versatility enhance the narrative, offering an authentic expression of the brand’s vision—where timeless sophistication meets contemporary style.

Each image in the campaign highlights the multifaceted character of the WIREBAG, capturing its role as an essential accessory for today’s stylish and independent woman. Through a thoughtful blend of fashion, creativity, and art, the visuals celebrate individuality and modern elegance.

In a display of grace and style, KIM CHAEWON captivates the TWIST WIREBAG in the striking colourway, exuding effortless chic in the latest campaign look. With 11 shades to choose from, you can coordinate different styles with the new TWIST WIREBAG. With vibrant hues and luminous colors, it is an understated luxury for your summer wardrobe. There’s no better way to spruce up the go-to summer ensembles than with a stylish TWIST WIREBAG for every destination and occasion.

With the rise of Y3K’s futuristic fashion trend, ANTEPRIMA WIREBAG’s classic shiny silver and gold colourways have become a statement piece that perfectly complement your everyday ensemble. The TWIST WIREBAG, a shape characterized by a structured form and unique design has become one of the most coveted collections, blending simplicity and details, playfulness and balance. The lightweight, foldable design makes it a versatile styling piece for everyday wear or leisurely vacation. Available in a variety of colors such as glistering silver, gold, and purple, the TWIST WIREBAG collection expands its family with new mini size, capturing the essence of simplicity and individuality.

The campaign showcases stunning imagery that reflects the seamless synergy between music and fashion. It invites audiences worldwide to step into a vibrant, joyful celebration of summer—guided by the enduring allure of ANTEPRIMA and the fresh energy of KIM CHAEWON of LE SSERAFIM.

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