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PAUL & JOE 2026 Sakura Collection
PAUL & JOE 2026 Sakura Collection

Sensing the warmth of the sunlight, the buds of the cherry blossom bulge and awaken, eventually swathing the landscape in sweet shades of spring. Discover the pure sparkle of cherry blossoms to inspire a fresh start for a fresh you. Gentle, dazzling, and graceful, our SAKURA COLLECTION brings a tiny flurry of spring to your makeup and skincare.

PAUL & JOE SPARKLING FOUNDATION PRIMER S

Bring your purest skin beauty into bloom with a cherry-blossom hued primer capturing the sparkle of petal flurries. A skin serum primer in the shade of cherry blossoms brings the sparkle of cherry petal flurries to your visage.

• Almost as if the fleeting sparkle of cherry petals has been captured in a bottle, this skin serum primer delivers a soft radiating glow suggestive of cherry blossoms.
• Delivers the look of freshly hydrated translucent skin*1 even under seasonal conditions that dry the skin. Contains pearlescent particles that generate iridescent shimmer with your every move, complementing your radiant smile with the sparkle of cherry blossoms. In addition to the face, the product can be applied to the décolletage for a subtle hint of cherry blossom shimmer.
• Cushiony and viscous Moisture Gel Base product base contains refreshingly hydrating Orange flower water,*2 three different types of hyaluronic acid,*3 and other moisturizers. This skin-conditioning gel formula spreads fluidly to form a moisture-locking even-textured layer over the skin, delivering both a sense of firming and a dewy boost of moisture.
• Delivers a translucent, uniformly smooth layer which highlights pearlescent shimmer for the look of lustrous skin. Results also enhance the adhesion of foundation to follow.

*1 Through the effect of makeup

Gentle fragrance of cherry blossoms announcing the arrival of spring
Like all the other items in the SAKURA COLLECTION, this product comes in a cherry blossom-inspired fragrance expressing both gentleness and confidence. The blissfully immersive fragrance encapsulates the ephemeral beauty of cherry blossoms, from the freshness of newly opened flowers to the panache of wind-blown flurries of petals.

PAUL & JOE SHIMMERING EYE COLOR

Eyeshadows for dressing your eyes in layers of rippling, shimmering veils of spring colors inspired by cherry blossoms.

Limited-edition shades bring the ephemeral yet luscious colors of cherry blossoms to the eyes.
Limited-edition cherry blossom hues for bringing the colors of spring to your eyes join our lineup of EYE COLOR formulated to instantly deliver beautiful veils of colorful luster achieved by delicate shimmers and sophisticated hues. The two limited shades are 001 Floral Raft, conveying the ephemeral image of flurries of cherry blossom petals forming “rafts” on the surface of rivers and other bodies of water, and 002 Brise printanière, evoking enchanting pictures of swathes of cherries in full bloom blowing in a spring breeze. The two shades bring to the eyes the beautiful and many-faceted colors of cherry blossoms.

Luster and hues stay flawlessly beautiful without dulling no matter how many layers you build.
• A sheer product base (Shimmering Base) fully brings out the hues and their pearlescent sparkle. Evenly aligned pearlescent particles are densely distributed across the product base to achieve a delicate luster that melts into the skin. The sheer color payoff resists dulling even when layered, allowing unrestricted layering for desired effects. Building layers to amplify the depths of light and color gradations can be enjoyed without any special skills.
• Moist-textured formula spreads effortlessly for smooth, streak-free application to the skin of the crease (upper eye socket area). Results are comfortable to wear, flexible, and feel seamlessly at one with the skin, resisting creasing and smudging to stay flawlessly beautiful for hours.

Gentle fragrance of cherry blossoms announcing the arrival of spring
Like all the other items in the SAKURA COLLECTION, this product comes in a cherry blossom-inspired fragrance expressing both gentleness and confidence. The blissfully immersive fragrance encapsulates the ephemeral beauty of cherry blossoms, from the freshness of newly opened flowers to the panache of wind-blown flurries of petals.
001 Floral Raft: Ephemeral and beautiful cherry blossom pink (With silver, red, and blue pearlescence)
002 Brise printanière: Gentle cherry blossom coral (With gold, silver, and red pearlescence)

PAUL & JOE HAND CARE CREAM LIMITED

Fill your hands with the blessings of spring: A cherry blossom hand cream promising silky results with a sweet, enveloping scent.

A skin-smoothing hand cream in a gentle enveloping cherry blossom fragrance
• A limited-edition cherry blossom fragrance joins our lineup of HAND CARE CREAM formulated to smooth your hands all the way to the fingertips by immersing them in blissful moisture and fragrance. Savor a delight reserved for springtime by indulging in the luscious cherry blossom-inspired scent each time you moisturize your hands.
• Lightweight and comfortable to wear, the product blends into the skin to form a silky-smooth layer, leaving the skin surface satiny and stickiness-free.
• Contains Ceramide,*1 Algae exopolysaccharides*2 and other moisturizers as well as emolliating Jojoba oil.*3 The product quickly penetrates*4 the skin, imparting moisture to the skin for plump, soft results. Results also prevent the evaporation of water, keeping the hands feeling moisturized for longer.

Gentle and noble cherry blossom fragrance
Products in the SAKURA COLLECTION share a blissful fragrance encapsulating the ephemeral beauty of cherry blossoms, from the freshness of newly opened flowers to the luxuriance of wind-blown flurries of petals.

PAUL & JOE REFRESHING MIST

Let the graceful scent of cherry blossoms accompany your every move. A springtime mist for celebrating fresh beginnings.

Immerse yourself in the joy of spring with our limited-edition cherry blossom-themed mist offering delightful bursts of moisturizing benefits for the whole body
• A limited-edition cherry blossom-inspired fragrance joins our lineup of REFRESHING MIST, an ultra-fine face, hair and body mist offering blissful moisturizing benefits in your favorite fragrance. Treat yourself to refreshing spritzes of hydration from head to toe while immersed in a delightful scent announcing the arrival of spring.
• Lighter in scent and uplifting to the mind, the soft immersive scent unique to mist makes the product ideal for giving the finishing touches to special outfits, or for refreshing.
• Contains skin moisturizers that offer fresh boosts of hydration as the mist swathes the whole body in skin-pampering bliss. The product effortlessly blends into the skin leaving it silky and stickiness-free despite tangible moisturizing benefits thanks to Jojoba oil *1 and fragrances made into extra-fine particles suspended in a water-based product base. The product can be used over makeup because the level of any ingredient capable of adversely affecting the staying power of makeup is kept to a minimum.

Gentle and noble cherry blossom fragrance
Products in the SAKURA COLLECTION share a blissful fragrance encapsulating the ephemeral beauty of cherry blossoms, from the freshness of newly opened flowers to the luxuriance of wind-blown flurries of petals.

PAUL & JOE
Shop B210B, B2/F

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