From patience to perfection, from purity to potency, from an untouched environment to a tangible experience on the skin… fresh’s white truffle is the root of luxury. With new Crème Ancienne White Truffle Face Cream, nature’s artistry meets scientific craftsmanship to visibly rejuvenate skin. As the final step of your ritual, this indulgent face cream locks in the benefits of fresh’s exclusive white truffle extract to deliver a radiant aura, visible lifting, and diminished expression lines.
A miracle of nature unable to be grown on command, the white truffle is considered the rarest and most prized truffle species. It spends 10 years developing underground in precise conditions, awaiting discovery. Collected at night by master truffle hunters and dogs in a generations-old custom in Alba, Italy, fresh’s white truffle is responsibly sourced and verified by a third-party lab to be of high purity.
After it’s obtained, our white truffle undergoes a cryo-preservation process to freeze the peak moment of freshness and a patented1 enzymatic extraction process that releases 100% of the bioactive compounds.This captures all the active molecules in one concentrated extract proven to help improve skin quality by smoothing lines and redefining contours. Because the natural aging process causes skin quality to decline—leading to pronounced lines, wrinkles, sagging, and dullness—we need to elevate skin’s design from within. If we think of skin’s structure as its design state, higher quality design leads to a more healthy, youthful appearance.
But once elevated, high skin quality must be maintained. That is why White Truffle Face Cream also contains water-binding H. Elongata ectoin and antioxidant silver tree root extract, which work to sustain high skin quality and prevent new signs of aging from forming. The result? In a clinical study, consumers saw +62% radiance, +36% lifting effect,and -44% visible expression lines.2 And in a blind study of 104 ultra- premium face cream users, 94% said they felt their skin was it its highest quality.3
White Truffle Face Cream features a delicate earthy scent and a velvety smooth texture that melts into skin, instantly fusing for a soft-touch finish. For the ultimate rejuvenation ritual, first treat skin with White Truffle Face and Eye Serums and follow with White Truffle Face Cream to lock in the benefits. Experience legendary white truffle unearthed for timeless skin.
1patent granted ITBO20070542
2observed results, self-assessment by scoring, 34 subjects, 8 weeks
3self-assessment, 104 subjects, 4 weeks
fresh
Lane Crawford, G/F-1/F
