M·A·C Cosmetics launches the NEW! Powder Kiss Collection, with a whisper of softness, this collection blurs the lines to deliver a sensorial powder-soft matte finish, offering a modern interpretation of backstage artistry that elevates sophistication for everyday wear.
Drawing inspiration from the latest runway trends, especially the modern soft matte and blurred lip looks, Powder Kiss channels the creative energy of artists and designers, delivering the trending matte, blurred finish with softer edges and modern textures that exude effortless sophistication for everyday wear.
“Powder Kiss stands as a perfect example of artistry meeting innovation. M·A·C’s journey began with the signature blurred-lip look using a multi-step blurring technique that M·A·C Artists have long created backstage, well before it gained global recognition. With Powder Kiss, achieving that soft-focus, lived-in matte finish is now effortless—simply one powder-soft swipe, requiring no brushes or layering,” Teny Kureghian, VP of Global Product Development at M·A·C Cosmetics.
The NEW Powder Kiss campaign features M·A·C’s newest Global Brand Ambassador ELLA, the Korean American singer, performer and member of global girl group MEOVV. Known for her artistic flair and trend-setting style, Ella Gross exudes and embodies the soft, subtle confidence of Powder Kiss in Stay Curious and Pink Roses.
The Powder Kiss campaign is the first from newly minted M·A·C Global Creative Director Nicola Formichetti, who turned to visionary photographers Inez and Vinoodh to bring this celebration of lips and individuality to life. “Working with Inez and Vinoodh is like bringing in visual architects,” says Formichelli. “Their work lives in that beautiful space between fashion, art, and narrative—which is exactly where I like to play.”
Nicola Formichetti describes the campaign as bold, inclusive, and playful. Bold means having the courage to express yourself in unexpected ways. Inclusive reflects M·A·C’s commitment to All Ages. All Races. All Genders – every face, every tone, every story belongs here. Playful is about making beauty fun and experimental, with shades that range from everyday staples along with tones that feel a little wild – because we believe beauty should sometimes surprise you.
The NEW! Powder Kiss Hazy Matte Lipstick makes it easy to achieve that blurred, soft matte finish while redefining what matte lipstick can be: airy, hydrating, and completely weightless. Its unique powder-and-pigment system creates a powder-soft blur of color with a gel-like glide and a powdery break for a truly sensorial experience.
This groundbreaking formula features moisture-binding Salicornia herbacea extract derived from succulent plants, instantly boosting hydration by 54% and leaving lips feeling softer over time. One Powder Kiss Lipstick replaces the multi-step blurring artistry technique, smooths the appearance of lip lines, and provides a sensorial soft matte, blurred effect in seconds.
Available in 24 shades—12 new modern nudes and wearable tones inspired by trending cool and warm nudes. Our artists have infused these shades with grey tones to create a sophisticated range of soft muted colors, alongside 12 reimagined icons in soft color, including Mull It Over and Stay Curious. Each is a fresh take on iconic shades, beautifully presented in a soft blur that blends timeless appeal with modern aesthetics for effortless elegance.
The NEW! Powder Kiss Lip + Cheek Mousse features the same artist-loved texture and soft matte finish, its sensorial whipped mousse texture and airbrushed soft matte finish, is perfect for both lips and cheeks with elevated technology and packaging . A plush hourglass applicator hugs lips seamlessly, smoothing and blurring in a single swipe. while the formula’s flexibility allows for effortless application, creating a soft-focus flush of color on both lips and cheeks for a monochromatic soft matte look. Available in 28 shades—featuring 5 new modern nudes alongside 23 reimagined icons in soft color.
M·A·C Cosmetics
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