In 2023, Lancôme enters a new scientific revolution with the NEW ABSOLUE LONGETIVITY SOFT CREAM. Powered by 15 years of advanced L’OREAL group research, Lancôme dare to reimagine aging. Instead of a descent into frailty, we view it as a vibrant ascent – a continuous journey of growth, self-discovery, and ever-evolving beauty. We embrace and lead the longevity revolution. We go beyond the quest to extend lifespan.
THE NEXT FRONTIER OF SKINCARE : LANCÔME NEW LONGEIVTY INTEGRATIVE SCIENCE™
Inspired by the groundbreaking skin booster technology of PDRN, a cutting-edge bio-stimulator at the forefront of regenerative aesthetics in South Korea, Lancôme unveils exclusive and patented ingredient, Absolue PDRN™ captured within new Absolue Longevity The Soft Cream. Reverse 5 years of aging in one month, layer by layer. Demonstrating continuous collaborative efforts for innovation and advanced scientific research, Lancôme reveals Oxiproteomics and NanoEnTek startup partnerships to offer consumers personalized skin analysis and paves the way for a new era of customized skincare.
LANCÔME SCIENCE’S QUEST FOR LONGEVITY
60 years of advanced science
1965, a breakthrough in cellular regeneration: Absolue awakens skin’s vital energy
This breakthrough introduced cutting-edge cell renewal technology, awakening the skin’s inherent vitality and marking the first chapter in Absolue’s ongoing quest for timeless beauty.
2006, a major innovation in skin rejuvenation: Pro-Xylane™^ and the power of Absolue roses
This innovation amplified the potential of Absolue Perpetual Rose Extract™, intensely replenishing skin’s bionetworks and achieving profound rejuvenation and nourishment. This turning point marked a significant advancement in Absolue’s ongoing pursuit of timeless beauty.
2021, a first milestone on the path to longevity: activating AMPK, the longevity switch
This breakthrough, revealing AMPK’s role in orchestrating cellular energy production and consumption based on the cell’s energy status, inaugurated Lancôme’s first chapter into Longevity science.
2023, a new frontier in longevity science: Absolue PDRN™ unlocks cellular energy
Now, Absolue crosses into a new frontier in longevity science by unveiling a method for sustaining Cellular Energy*, increasing Collagen* and improves 80% Cell Longevity Energy*.
^Well known anti-aging ingredient for wrinkles and firmness
^^In-vitro test on Absolue Perpetual Rose Extract only, does not correlate with product efficacy
*In-vitro test on Absolue PDRN versus control group only, does not correlate with product efficacy.
UNLOCKING LIFELONG SKIN HEALTH AND RESILIENCE:L’ORÉAL LONGEVITY INTEGRATIVE SCIENCE
At the core of L’Oréal Longevity Integrative Science lies the Longevity AI Cloud, a map of 267 biomarkers, categorized under 9 biological hallmarks of skin aging representing the 9 fundamental keys to unlock timeless beauty. L’Oréal Longevity Integrative Science’s focus on understanding the structures of molecules that define youthful skin, synergistically target hallmarks of timeless beauty, anticipating damage before it appears, intercepting aging at its source.
Lancôme is proud to introduce Absolue Longevity The Soft Cream. From a thick face cream, to a thin texture, to a thick layer plumping skin with moisture, demonstrating a legendary and meltingly smooth texture.
OUR NEW GOLDEN CROWN JEWEL EXUDES MODERN LUXURY THROUGH ECO-DESIGN
The new refillable gold rosé jar, with its sharp lines and tiny “waist,” debuts a more feminine and futuristic design, echoing the product’s advanced formula and beautifying effect. The eco-conscious jar nods to longevity with its refillable, long-lasting format, an exemplary vessel for a product that pushes skincare into the future.
LANCÔME
Lane Crawford, G/F
