Lane Crawford is delighted to partner with Seoul’s avant-garde powerhouse, Victor Showroom, to present a bespoke Seoul Fashion Market pop-up. Curated by Victor Lee, this vibrant marketplace showcases a curated selection of innovative brands from Seoul’s vibrant Seongsu-dong scene, bringing fresh, youthful energy directly to Hong Kong.
This curated event will feature a compelling array of brands including Sundayfruitmarket, Epingler, Fafamoon, Nothing Written, Atelier Edition, and Sienne, along with intimate designer meet-and-greets opportunities, an Inspiring testament to our unwavering commitment to bridging Seoul’s creative districts with Hong Kong’s luxury landscape.
July
EPINGLER
Founded in 2020 and helmed by Hye Yeon Lee, Epingler is renowned for its poetic exploration of structure and subtle tension, translating into garments that exude quiet sophistication. Celebrating its SS25 debut in Hong Kong, the collection reflects a modern, Western-inspired aesthetic characterised by rich textures, meticulous detailing, and an understated confidence.
SUNDAYFRUITMARKET
Inspired by the relaxed atmosphere of weekend markets—particularly those in Venice, California—Sundayfruitmarket infuses playful colours and whimsical motifs, especially fruits, into streetwear that radiates joy and laid-back coolness. Their designs encapsulate a sense of everyday happiness and effortless style.
FAFAMOON
Guided by a positive and youthful spirit, Fafamoon stands for brightness, ease, and exuberance. Known for its lively colour palette and effortless silhouettes, the brand embodies a carefree, optimistic outlook, offering a fresh perspective on contemporary femininity. Fafamoon champions high-quality fabrics and distinctive design, aiming to evoke positivity and vitality in every piece.
August
NOTHING WRITTEN
Dedicated to the modern, self-aware woman, Nothing Written crafts versatile pieces suitable for both professional and formal settings. With a precise focus on tailoring, practical shapes, and understated elegance, the brand fosters an eclectic approach to timeless design inspired by the distinct character of each season.
September
ATELIER EDITION
Atelier Edition champions enduring quality, emphasising classic yet contemporary pieces crafted from durable, luxurious materials—collections designed to grow more valuable with time.
SIENNE
Sienne—meaning “hers” in French—embodies a poetic sense of storytelling, blending refined materials, whimsical details, and natural silhouettes. The brand is committed to sustainable practices, ensuring beauty and responsibility go hand in hand.
Lane Crawford
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