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Tiffany & Co. announces Love For Our Oceans Initiative
Tiffany & Co. announces Love For Our Oceans Initiative

Tiffany & Co. is proud to announce Love For Our Oceans, a new initiative that is committed to giving USD $1 million to The Nature Conservancy to support its goal of conserving four billion hectares of ocean by 2030. The initiative is aimed at delivering measurable impact in the health and protection of the world’s oceans globally. 

Tiffany & Co. has proudly partnered with the global environmental nonprofit organization since 2007, awarding it over USD $2 million in The Tiffany & Co. Foundation grants and mobilizing an additional USD $6.5 million toward the preservation of critical ecosystems. For Love For Our Oceans, Tiffany & Co. has released T Smile by Tiffany cord bracelets. These bracelets are crafted with REPREVE® Our Ocean™ cords—made entirely from ocean-bound plastic bottles—upholding the House’s longstanding commitment to safeguarding the beauty of the natural world.  The bracelets feature options in both diamond and non-diamond versions, available in 18K yellow or rose gold, with cord options in black, red, or blue. 

The T collection is an expression of love’s endless potential, inspired by an archival bracelet from 1975. It pays homage to Tiffany’s iconic motif and embodies the spirit of New York, a city regarded by founder Charles Lewis Tiffany as the place of promise and possibilities.

This initiative uplifts Tiffany & Co.’s longstanding commitment to safeguarding the beauty of the natural world, showcasing the brand’s dedication to preserving the oceans—a source of eternal wonder and joy.

Tiffany & Co.
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