Brand SHISEIDO collaborates with Japanese art director Yuni Yoshida in celebrating Hong Kong’s No.1*ULTIMUNE Power Infusing Concentrate’s 10^th Anniversary. Since its launch in 2014, ULTIMUNE has gathered a dedicated worldwide following among people of all ages and skin types. With 252** beauty awards earned since its introduction, this product has become SHISEIDO’s signature serum. Renewed in 2018 and 2021, each droplet of the 2024 formula represents years of dedication to the pursuit of new possibilities for bringing out skin’s natural beauty.

Ms. Yoshida’s breathtaking art pieces are skillfully crafted by hand, from real materials. Her intense focus on both precision and aesthetics aligns perfectly with SHISEIDO’s values. Sharing a dedication to craftsmanship, a common drive for originality, and belief in the power of beauty, SHISEIDO and Yuni Yoshida have come together as partners to create a visual expression of all these qualities for ULTIMUNE’s 10^th Anniversary. This stunning new work features brand ambassador Masami Nagasawa under the campaign concept “BELIEVE IN BEAUTY”.

With ripples of intricately arranged petals from camellias in SHISEIDO’s signature red, the visual represents the rippling energy of the beauty within all of us. SHISEIDO brand ambassador Masami Nagasawa stands elegantly in the center of it, in a dress that blends seamlessly into the flowers. The captivating visual expresses the energy of a single droplet falling, and its expansive effect. Each detail of the floral ripples is meticulously crafted, encapsulating the dedication to art and craftsmanship that Yuni Yoshida and SHISEIDO share.

SHISEIDO Brand Ambassador Masami Nagasawa

With her genuine smile and natural beauty, Masami Nagasawa radiates a positive attitude and energy comparable to the feeling your skin has when you use ULTIMUNE. “I am honored to be a part of this campaign with Yuni Yoshida, commemorating ULTIMUNE’s 10^th Anniversary. Yuni’s creations possess a deep, powerful beauty. It was an absolute joy to be a part of this vision of hers, especially while focusing on ULTIMUNE, which I love. We have created something truly beautiful, and I hope people will enjoy our visuals and films as much as we enjoyed making them.”

*No.1 serum in Hong Kong based on Beauté Research from 2020 to 2022
**Cumulative number of awards worldwide since the first product released in 2014 (as of December 2023)

SHISEIDO
Lane Crawford, G/F-1/F