Playful, pop and celebratory, Louis Vuitton × Murakami is a remarkable re-edition collection released to mark the 20th anniversary of the iconic collaboration between the House and renowned Japanese artist Takashi Murakami. Following the phenomenal response to the re-edition’s debut chapter, a second chapter of the collection, which celebrates spring and sakura, is centred around Murakami’s cheery Cherry Blossom motif. Featuring over 40 pieces – from bags to footwear to fragrances – the latest re-edition chapter reunites Louis Vuitton’s unrelenting commitment to creativity, innovation and savoir-faire with the artist’s supremely imaginative and colourful artistic universe.
To showcase the second chapter, the accompanying Louis Vuitton × Murakami campaign once again stars American actress and Louis Vuitton House Ambassador, Zendaya. In two exuberant and audacious new images, created by renowned Dutch photographers, Inez and Vinoodh, Zendaya wears pieces from the new collection surrounded by the cheerful pink flower heads and graceful petals of Takashi Murakami’s Cherry Blossom motif.
In the multilayered collages, Zendaya playfully interacts with the flamboyant flowers as they float across softly lit cityscapes, while sporting sophisticated and upbeat designs from the Louis Vuitton × Murakami re-edition collection, including newly worked versions of two classic Louis Vuitton bags – a Capucines Mini and an On The Go in Monogram canvas.
This campaign for Louis Vuitton × Murakami chapter two continues the era-hopping celebration of both the re-edition collection’s contemporary relevance and the original collaboration’s status as a seminal moment in 21st-century fashion, collector, and popular culture.
Louis Vuitton
Shop 211-212, 2/F
