Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], builds on its partnership with global superstars Stray Kids announcing the long-term collaborators as the face of the Spring 2025 campaign. The K-Pop group showcases a fresh vision of prep style in a series of portraiture that highlights each member’s fearless individuality and the undeniable strength they share together.
“Every campaign with TOMMY HILFIGER feels so natural,” said Stray Kids. “What we love about this partnership is Tommy invites us to bring our truest selves – our energy, our style and the way we connect as a group. The shoot felt effortless, like stepping into a space that truly reflects us. We can’t wait for our fans to see this side of us, wrapped up in these cool prep classics.”
“Spring 2025 is our moment to refresh and celebrate the creativity of our global Tommy family,” said Tommy Hilfiger. “Stray Kids have become one of the world’s most popular groups through their relentless drive and unique vision. Through this campaign, we wanted to give them the freedom to express themselves in a way that is true to who they are. It’s a celebration of youthful positivity and the power of dreaming, through a red, white and blue lens.”
A celebration of Tommy Hilfiger’s lifelong love for nautical lifestyle, the Spring 2025 collection blends classic prep with bold maritime codes. Sailing influences come through in Breton and Ithaca stripes on heritage shirting, while an iconic varsity bomber is adorned with a rope logo treatment. Lightweight linen blazers and crisp, energized polos capture the spirit of life by the water, while chain-link and flag prints add a playful touch to refined silhouettes. It’s New American Prep — where Ivy League heritage meets effortless coastal style.
Global K-pop sensations Stray Kids continue their meteoric rise with the release of ATE and HOP, the latest additions to their chart-topping discography. Their world tour, dominATE, will visit locations across Latin America, North America and Europe, further cementing their international stardom. Long-standing members of the Tommy family, Stray Kids have previously starred in the TOMMY HILFIGER Fall 2023, Spring 2024 and Fall 2024 campaigns, bringing their fearless energy and bold style to each collaboration.
Tommy Hilfiger
Shop 520, 5/F
