Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], brings global phenomenon Stray Kids to new heights in an undeniably New York City campaign to present the TOMMY HILFIGER Fall 2024 collection.
The campaign, set against the backdrop of the NYC skyline, showcases K-pop superstars in modernized prep classics, redefining the essence of dreaming big. With the eight group members embodying the dynamic confidence that ties the brand to its roots, the campaign is a tribute to the notion that there’s no place like home — especially New York City. It encapsulates the vibrancy, confidence, and ambitious spirit central to the TOMMY HILFIGER narrative.
“Tommy Hilfiger is an American style icon,” said Stray Kids. “Each time we visit he helps us to feel at home through his timeless prep style – it makes us feel that anything is possible. We’re so excited for our fans to see us on top of the world in this iconic New York campaign.”
“New York City’s skyline is the ultimate stage for an iconic pop culture moment,” said Tommy Hilfiger. “For our third campaign with Stray Kids, we took them to higher grounds – capturing them above the city that has inspired me from the start was the ideal way to highlight their distinctive style, which perfectly embodies the vibrant energy of New York.”
The Fall 2024 collection is inspired by New York City, the home of classic American style, channeling the city’s unique spirit and reinterpreting it with a distinctly Tommy twist. Continuing a tradition of working athletic details into each collection, the assortment of casual sportswear presents contemporary takes on classic silhouettes including sharply tailored chinos, refined cable-knits and refreshed polos. New season highlights include a modernized wool coat in camel as the ultimate layering piece, an oversized puffer in elegant plaid, as well as polished pea coats in deep navy and bombers with varsity-inspired details. Soft sweaters, classic Oxford shirts and expertly cut blazers are crafted to layer, whilst loafers and sleek Chelsea boots are a statement of versatility and everyday elevation. Effortless but impactful, it’s a modern take on the timelessly cool, but undeniably NYC and undeniably Tommy.
Global K-pop sensations Stray Kids are taking the world by storm with the recent release ‘ATE’, solidifying their internationally acclaimed stardom with their fifth consecutive Number 1 on the Billboard 200. The group builds on their long-standing status as part of the Tommy family, having previously starred in the TOMMY HILFIGER Fall 2023 and Spring 2024 campaigns. Shot in the brand’s iconic red, white and blue, band members Bang Chan, Lee Know, Changbin, Hyunjin, HAN, Felix, Seungmin, and I.N were photographed in effortless and uplifting portraiture by Alisdair McLellan.
Tommy Hilfiger
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