Drawing on 130 years of creativity, innovation and savoir faire, Swarovski launches Chroma Twist, a collection developed with circular design principles at its core.
Designed by Global Creative Director, Giovanna Engelbert, the jewelry incorporates elements of the Austrian House’s Circular Design Framework, developed in partnership with the Centre for Sustainable Fashion, a leading research center at the University of the Arts London. The framework aims to reduce waste, keep materials in use, and enhance the longevity of pieces.
The six all-new designs feature lower impact materials, such as Swarovski ReCreated™ Crystals and metals from recycled sources*, and have been thoughtfully crafted to switch crystal colors and adapt styles for increased longevity of wear and timeless versatility. The Chroma Twist Collection includes:
- A rotating bezel set pendant features a Swarovski ReCreated™ Crystal* inblue on one side and pink on the other, to increase the versatility of the jewel. The design is trimmed with jonquil ReCreated™ Crystals.
- Drop earrings have a reversible cushion cut silhouette featuring Swarovski ReCreated™ Crystals in jonquil and green, plus blue, which rotates to reveal a vibrant pink stone.
- A colorful cocktail ring is adorned on the sides with small Swarovski ReCreated™ Crystals in blue. A revolving cushion cut stone to the center alternates between a rosy pink crystal and a Swarovski ReCreated™ Crystal in lush green.
- An all-around necklace shines with a full surround of Swarovski ReCreated™ Crystals. This two-tone arrangement swivels from green to blue.
- A vibrant cuff features three green Swarovski ReCreated™ Crystals that turn to reveal either a pink crystal or a blue Swarovski ReCreated™ Crystal on the reverse side.
- A double-sided strand necklace with Swarovski ReCreated™ Crystals in green spins and switches to pink. The design’s magnetic closures allow for the necklace length to be easily adjusted from long to crew to choker, or to create five bracelets of varying lengths.
Chroma Twist highlights Swarovski’s creative innovations and commitment to circularity, while celebrating the House’s captivating color wheel. It exemplifies Swarovski’s unwavering dedication to sustainability.
*Swarovski ReCreated crystals are made with breakage from the crystals’ manufacturing process, using at least 40% less natural resources than standard crystals. Calculations are based on an ISO 14040/44 compliant and reviewed life-cycle assessment. Recycled metals have a lower CO2 impact and minimize the extraction of raw materials according to ecoinvent 3.7.1 emission factors for virgin and recycled metals
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