Skechers, The Comfort Technology Company™ and a global leader in lifestyle and performance footwear, has announced top K-pop idol Cha EunWoo as its regional brand ambassador. This partnership covers seven key Asia-Pacific markets for Skechers: Hong Kong, Macau, Singapore, Malaysia, Philippines, Thailand and Vietnam.

“I am honoured and delighted to be named the new Skechers regional brand ambassador. Shoes are an important part of my life, not only as a fashion statement, but also because I enjoy dancing and working out. Skechers’ innovative and versatile designs are comfortable and reflect my true style. I can’t wait to share my favorite Skechers looks with everyone, and I hope you enjoy them as much as I do!” said Eun-woo, the celebrated K-pop star and actor.

“Skechers believes in investing in our business to reach new consumers, maximize our business and further establish the brand as a leader in innovative comfort footwear. Having the well-known and much liked Cha Eun-Woo as our brand ambassador across many of our key Asian markets is a testament to our belief in ongoing growth opportunities in this region,” said David Weinberg, chief operating officer of Skechers.

“We are excited to have Cha Eun-Woo as our new brand ambassador for numerous key markets in Asia, including Hong Kong and Macau,” said Camille Tan, general manager of Skechers Hong Kong and Macau. “His innate likeability, boyish demeanour and natural personable disposition are a perfect fit for Skechers. With Eun-Woo’s international popularity, immense talent, and drive that he possesses, we believe that this partnership will further boost Skechers’ brand recognition, younger consumers’ affinity towards our products and our market position as a leader in comfort technology footwear. Together with adding new stores and products in the coming year, we continue to strive to be one of the leaders in the footwear industry and elevate our presence in this region,”

As part of the partnership, Eun-Woo will appear in several marketing campaigns, including Skechers Max Cushioning Hands Free Slip-ins™, Skechers D’Lites HyperBurst, Skechers Workout Walker™, and Skechers Apparel (Lifestyle & Performance).

This season’s new campaign focuses on celebrating authenticity—being yourself and always feeling confident and comfortable with who you are and what you have. It also exemplifies Skechers’ values and commitment to offer the best quality, all-inclusive and comfortable shoes to consumers.

Skechers
Shop 731, 7/F