Leading the trend, National Geographic Apparel emphasizes outdoor functionality and fashion-forward clothing. This season, the popular boy band RIIZE from the renowned South Korean SM Entertainment company is the brand ambassador, showcasing a new series dominated by soft gray tones. The hoodies and down jackets worn by RIIZE perfectly present a simple yet stylish look.
This fall winter 2024, the brand seamlessly combine fashion and functionality, launching more classic and detailed designs. The collaboration with RIIZE further highlights a new brand image, aiming to let more Generation Z to Generation Alpha individuals showcase the charm of National Geographic Apparel.
Formed in 2023, RIIZE is known for their unique music style, showcasing individuality while effortlessly exuding a fashionable aura, perfectly aligning with National Geographic Apparel’s new season style. They are the first to wear this season’s featured Heron lightweight down jacket, which uses RDS-certified 80:20 goose down filling. This makes it more comfortable and warmer than previous versions, with everyday waterproof fabric that is both lightweight and warm!
This season’s Heron down jacket features a 2-way zipper, creating multiple styles including long sleeves, vests, and short sleeves. The Earth Tone colors paired with a U-neck design make it perfect for layering with hoodies or shirts, making it a must-have item for everyday wear, adding a simple yet trendy touch to the mountain style!
In addition to the Heron lightweight down jacket, National Geographic Apparel introduces the highly functional GORE-TEX®️ and WINDSTOPPER®️ series, injecting more stylish functionality into this autumn and winter.
The new 2024 GORE-TEX®️ and WINDSTOPPER®️ series are inspired by the natural and dreamy Scandinavia. The diverse terrain and the environment where wildlife thrives in Scandinavia foster a lifestyle of adventure and nature. National Geographic Apparel incorporates this inspiration into the new autumn and winter products, emphasizing sustainable materials that better protect the earth’s ecology.
The GORE-TEX®️ hooded jacket uses classic GORE-TEX®️ waterproof echnology, offering excellent daily waterproof, windproof, and breathable 3-in-1 functionality. It balances fashion and function perfectly, allowing you to face changing weather with ease and explore the outdoors confidently.
The WINDSTOPPER®️ hooded jacket is based on “WINDSTOPPER®️ windproof and breathable functionality.” It not only blocks cold winds comprehensively but also provides excellent breathability and basic water resistance, protecting against light rain and snow. It balances fashion and function perfectly, allowing you to face changing weather with ease and create a mountain-style functional look effortlessly.
The series also introduces a variety of versatile hoodies, offering comfortable and fashionable colors such as orange, pastel yellow, olive green, and mint green. The loose fit, combined with simple and stylish Korean fashion elements, emphasizes practicality, keeping you comfortable and stylish while exploring the city and the outdoors, effortlessly handling various scenarios.
Another highlight for this autumn and winter is the “FILMMAKER Photography Series,” created to honor National Geographic’s professional photographers. This globally exclusive series uses warm “graphene insulation fiber,” which has high thermal conductivity, is lightweight, durable, and has high-strength anti-static properties. It can quickly absorb body heat and retain warmth. Additionally, it incorporates military-grade “CORDURA nylon fabric,” ensuring a certain level of abrasion resistance and waterproof strength, providing excellent protective performance.
National Geographic
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