Today sees the launch of the second instalment of Jimmy Choo x Pretty Guardian Sailor Moon, a collaboration collection inspired by the zeitgeist-defining Manga created by Naoko Takeuchi, that adventures further into the Sailor Moon universe. The collection is brought to life with a dynamic campaign visual and video that evokes key shared values between the super heroines and Jimmy Choo, conceived by artist YOSHIROTTEN’s Tokyo based design studio YAR.
The campaign visual and video plays with animation of the ten Sailor Guardians and their planet symbols, and the concepts of colour to present a series of striking visuals and moving image where the shoes and bags are the heroes, and the personality of the respective Sailor Guardians are represented.
“I love what Sailor Moon represents – the power that comes from femininity, a strength found through unity, the belief that you can protect the good. I find those ideas inspiring, and it continues to amaze me how Sailor Moon touches and inspires so many people around the world, the genuine love of the fans across generations. It was exciting for me to further explore the super heroines of this deep and rich creative universe. I was interested in honouring a true reflection of the Manga, the characters – the escapism, and the idea of the Guardians as pop icons.” Sandra Choi, Creative Director
“I was stunned by the ultimate cuteness from the 2023 Jimmy Choo collaboration product line up, especially the pink crystal boots. It was so exciting for me to see the Isetan pop up and the Hong Kong flagship store bringing the manga world to another glamorous level, and creating an amazing experience. I am very happy to be able to collaborate again this year. In particular I love the shoes of the guardians of outer planets, and the multicoloured products. I definitely want to have the bracelet and vanity bags.“ Naoko Takeuchi
The collaboration sees Jimmy Choo adventure further into the Sailor Moon universe, bringing five more beloved characters from the popular manga series to life across shoes, bags and a range of accessories. Inspiration for five key footwear designs draws from the unique characters of the Sailor Guardians, directly referencing the costumes of each one. The planet symbol of the given Sailor Guardian is an important feature of these five key styles, highlighting their unique identities and underscoring the collectible nature of this collaboration.
Original manga artwork by Naoko Takeuchi also plays out across signature styles such as the Diamond Tote, phone holders, card holders and Air Pod cases, a new offering for Jimmy Choo. The Avenue Vanity Bag – available in ten iterations featuring portraits of each Sailor Guardian, matched to their signature shade with hardware toned to match – is a cornerstone of the collaboration. The instantly recognisable Luna-P ball – Chibi-Usa’s item, lends its distinct form to chain-handle minaudières in smooth resin and entirely crystal-encrusted. The range is completed with styles inspired by other iconic Manga characters with the Marlow Moccasin. This signature Jimmy Choo shoe is finished entirely in hot pink crystals to evoke the main character from the manga, Super Sailor Moon or black glitter to evoke Luna.
Jimmy Choo
Shop 321, 3/F
