For Pre-Spring 2025, Maximilian Davis returns to the Ferragamo archives to uncover the spirit of the late 1970s and translate it through his resolutely contemporary gaze. The house’s campaigns from the era – mise en scene snapshots which showcased a complete lifestyle of effortless elegance – offered a starting point for reconsidering the essential nature of the Ferragamo wardrobe. “I wanted to bring that sense of reality throughout that collection,” explains Davis. “But with a sense of both seventies ease and glamour.”
Accordingly, the sensuality which marked the era – and has become a key code of Davis’ Ferragamo – appears quietly omnipresent through languid silhouettes and fluid fabrications; liquid sequins, flocked denim and draped silks. Viscose batwing minidresses and thigh-skimming tailoring showcases the distinct Ferragamo confidence, while high-shine kitten heels, graphic cut-out mules and boudoir-spirited feather trims possess a fetishistic allure. Second-skin booties and snakeskin prints expressly amplify that energy.
“But there’s two sides to the seventies: something sleazy and sexy in one part, but also something pure and elegant in the other,” Davis continues. Scarf dresses are patchworked from illusory prints reflecting the memory of textures, or distorted abstractions of florals for a dreamlike distillation of nostalgia. The silhouette of his Ferragamo tailoring – its strong shoulder, its narrowed waist – is formed in cotton or coated raffia. In both mens and womenswear, loafers showcase an elegant insouciance. The iconic Hug bag is softened and reconstructed for ease, its single handle and supple leather now gently informing its structure, while the introduction of a new handbag draws its shape from the drape of scarves, formed from butter-soft leather.
Throughout the collection, the continued and essential language of modern Ferragamo is refined and reasserted: the exacting elegance of refined minimalism imbued with intriguing details and meticulous craftsmanship. “I’m thinking about how people want to invest, and about the combination of the wardrobe,” says Davis. Bold injections of colour, adopted from a historic Ferragamo palette, speak to that consideration: fuchsia and Bordeaux, with flashes of Ferragamo red visible through a glimpse of the Hug’s interior, or discreet red stitching. “We wanted to play with colour to excite and energise the everyday,” he says. “I am interested in playing with classicism, and a classic way of dressing – that feels very Italian to me.”
Ferragamo
Shop G124-G125, G/F
