Calvin Klein launches its new Calvin Klein Underwear campaign in Asia starring Thai actor, singer and model Bright Vachirawit in his debut campaign for the brand. He is joined by Japanese model Maryel Uchida and Chinese actor Kuan Chen.

Shot by Park Jong Ha, the campaign sees each talent harness their confidence and strong personalities to turn the every day into captivating moments. Styled in the latest Underwear collections, they embody the brand’s modern and sensual identity in portraits that are distinctly Calvin Klein.  

The cast is dressed in essential new styles from the Fall 2023 Underwear collection that introduce vibrant color palettes, reimagined logos and premium materials. Key styles featured in the campaign include Stencil Logo underwear, which refreshes our signature Cotton Stretch underwear with a new stencil logo treatment and seasonal color palette, and Future Shift underwear featuring a vivid two-tone logo waistband.

Calvin Klein
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