Rouge Brillant Silky: lightweight colour
In 2020, Hermès launched the Beauty métier with Rouge Hermès, a collection of objects and accessories dedicated to the beauty of the lips. The expression of a character trait. A signature. In 2025, Hermès launches Rouge Brillant Silky – a new, delicately tinted and intensely glossy signature. A touch of colour that expresses itself in an intuitive, playful and enchanting gesture, with buildable intensity and a glossy finish.
Colour merges with emotion and a personality reveals its full range of feeling, from the faintest of smiles to gales of laughter. Lipstick becomes a confidant, expressing every nuance of sensitivity in fourteen permanent shades and a limited edition of three further colours.
The object
The object designed by Pierre Hardy, Creative Director of Hermès Beauty objects, has been elongated and refined, elegantly complementing the rest of the collection. The object is presented in the same materials as the very first Rouge Hermès lipsticks: lacquered, brushed and polished metal with black, white and permabrass finishes. Its cap is topped with the engraved ex-libris, like an incurved fingerprint. It is also designed to be refillable. A pouch in Rouge H canvas and a small orange box have been specially created to protect it.
The colour
In this second chapter, Rouge Hermès finds new expression in a subtle veil of colour with buildable intensity. The fourteen light-filled shades reveal beauty in a veritable halo of hues. Among them are five emblematic Rouge Hermès colours, with Rouge Casaque, Rouge H, Rouge Amazone, Rose Boisé and Rose Épicé all reinterpreted in this new finish.
The texture
Rouge Brillant Silky presents a hybrid formula. Its melting texture leaves a light, subtle, comfortable film that perfectly envelops the curves of the lips. It is inspired by silk, a material very dear to Hermès, reinterpreting the velvety caress of the legendary silk twill used for the house’s scarves. It borrows the transparency and suppleness of silk chiffon.
Just as this shimmering, elegant material glides imperceptibly against the skin, Rouge Brillant Silky melts softly onto the lips with the same light, natural touch.
Terre d’Hermès Eau de Parfum Intense
This intense new expression of Terre d’Hermès is given tangible form in the pure lines of a bottle adorned with a searing, almost molten red-brown lacquer.
Designed by Philippe Mouquet, the bottle is a concentrated expression of the power of inner fire. The H on its base leaves an incandescent imprint in the Earth. On its shoulders, light is reflected off the surface of its metal mantle. The matt black cap resembles dense lava stone and is stamped with the Hermès saddle nail. The bottle is refillable, designed to last and made from two recyclable materials: glass and aluminium.
Hermès Beauty
Lane Crawford, G/F
