HOURGLASS COSMETICS expanding its award-winning phantom volumizing glossy balm. This Collection of 20 Now Includes the Iconic Red 0 And 3 New Pearlescent Shades HOURGLASS x Andrés Reisinger Take Over Shanghai with an Immersive Red 0 Art Installation.
With one sold every minute*, Hourglass’ Phantom Volumizing Glossy Balm is award-winning for a reason. Worn and loved by the likes of Sabrina Carpenter, Sofia Richie Grainge, Emily Ratajkowski, and Laura Harrier, this TikTok-viral, 3-in-1 hybrid formula hydrates like a balm, visibly plumps for fuller-looking lips, and delivers the high-shine finish of a lip gloss.
*Based on Global 2023 sales
Signature Phantom Volumizing Glossy Balm Unveils Four New Luxurious Hues
New to the collection’s lineup is Red 0 — an ultra-wearable version of the brand’s iconic red formula — plus three pearlescent shades. With 20 shades total, Phantom Volumizing Glossy Balm offers a true lip wardrobe, adding the perfect finishing touch to any look, mood, or occasion.
Recognized as the “most wearable red,” Phantom Volumizing Glossy Balm in Red 0 is a sheer, buildable red that contains the same vegan replacement for carmine, a widely used red pigment produced from crushed female insects. With nearly 70,000 insects used to create one pound of the crimson dye, Red 0 was founded in 2021 and symbolizes the Hourglass commitment to cruelty-free beauty: zero animal byproducts, zero insects harmed.
Hourglass also introduces three pearlescent shades to its lineup with Wander, Secret, and Invite. Infused with finely milled pearls for a smooth texture, the formula offers the same hydrating and nourishing benefits of the original Phantom Volumizing Glossy Balm formula, while delivering an elevated pearlescent finish without the look of chunky glitter.
“I am excited to add four fresh colorways to the existing Glossy Balm wardrobe, including our exclusive Red 0,” said Hourglass Founder & President Carisa Janes. “Lip is a personal tool for self- expression and style. With a total of twenty options, there is a glossy balm for every mood, interest, and action.”
HOURGLASS
Lane Crawford, G/F – 1/F
