Shop B210B, B2/F
it’s about having fun. I don’t ask for advice, I just have things I love.
PAUL & JOE BEAUTÉ founder Sophie Mechaly
Born in Paris, Sophie grew up in the world of textiles from a young age. Raised in a family where the main value is hard work, Sophie quickly dropped out of her management studies to work at the age of 19 for the fashion designer Azzedine Alaïa.
Then in her parents’ company “Le Garage,” known for its printed shirts, iconic in the 1980s. In 1995, the young designer decided to strike out on her own and launched her brand, which she named after her two young sons, Paul and Joe.
Sophie’s design is full of joy, integrating “JOIE DE VIVRE” elements into every design, and using many vibrant prints delicate floral patterns, and intricate details to exude vitality as a whole. In 2002, Cosmetic line “PAUL & JOE BEAUTE” and lifestyle collection expresses the Joie de Vivre spirit and bring Parisian chic to their daily lives. The brand’s “retro-modern” packaging and cosmetic range exude the fun-loving sophistication of Parisian fashion.
Just like Sophie’s philosophy of life, “PAUL & JOE BEAUTE” Playful Parisian aesthetic hopes to convey a lifestyle that not only makes herself happy, but also makes people around her happy. The elegant retro-modern design adds a French romance to the dressing table, superior texture and rich colors bring customers a full sense of happiness.
The skin that Paul & Joe aims for is ”Moisturized skin that emits radiance and aura from within.”
The “PAUL & JOE BEAUTE” basemake series uses the exclusive “Champagne Gold Secret Formula”, which combines different tones and sparkling champagne gold pearls to correct dull skin, uneven skin tone and pore problems, while adding orange blossom essence together with hyaluronic acid, it gives the skin a natural hydration and luster, creating a translucent finishing that shines from the bottom of the skin.
