Shop 502, 5/F

Sport b. is a youthful subsidiary of the French fashion and lifestyle brand agnès b. In 1999, SPORT b. opened its first boutique in Marseille, offering vibrant, stylish, casual, and functional clothing lines for both men and women, which have since gained widespread popularity among the younger generation.

Staying true to the artistic passion and minimalist design ethos of agnès b.’s founder, Agnès Troublé, SPORT b. draws inspiration from music and street art. Over the years, it has become renowned for its iconic “Dino” dinosaur and lightning bolt motifs. “Dino,” inspired by Agnès’ grandson’s favorite childhood toy, has been transformed into a playful and chic emblem within the SPORT b. collections, embodying a spirit of optimism, creativity, and the philosophy of “On vit avec la musique (We live with music)”.