Levi’s® has long stood at the intersection of sport, style, and culture – shaping how athletes and fans express identity across generations. From its earliest roots in athletic communities to its presence on the world’s biggest stages, Levi’s® has consistently played a role in defining the cultural landscape of sport. As the world turns its attention to the biggest football tournament on the planet this summer, the Levi’s® global football partnership has officially arrived! Following the rollout of dedicated collections with some of football’s most iconic national federations—the U.S., England, and France—the highly anticipated Country Ringer Tees are now officially available, giving fans everywhere a way to wear their pride and gear up for the tournament. Rooted in heritage and shaped by self-expression, this partnership marks a new chapter in Levi’s® connection to sport, reimagining fanwear through a distinctly Levi’s® lens.
Levi’s® U.S. Soccer Collection
The Levi’s® U.S. Soccer Collection is presented in partnership with U.S. Soccer. The complete lineup is anchored by a navy wash Type I Jacket, a light wash Type II Jacket, and a bold red Type III Jacket, alongside 478™ Baggy Shorts. The kit is completed with a bandana, a Retro Ringer Tee, and a Tote. The red, white, and blue palette paired with the U.S. Soccer crest seamlessly blends American streetwear style with vibrant national team elements into classic Levi’s® pieces, creating garments built to outlast the tournament.
The campaign features Daniel Buezo and Weleh Dennis, co-founders of streetwear label Kids of Immigrants. The film opens at dusk as a small crew quietly takes over an empty American football stadium, powering up the jumbotron and transforming the space into their own arena for celebrating goals and cheering, reimagining an iconic American venue as a stage for the world’s game.
U.S. Group Stage Matches:
June 12: USA vs. Paraguay (Los Angeles) – Opening Match
June 19: USA vs. Australia (Seattle)
June 25: USA vs. Turkey (Los Angeles)
Levi’s® England Collection
The Levi’s® England Collection, launched in partnership with The Football Association and the England National Team, is rooted in the red and white of the Three Lions, featuring five versatile pieces designed for layered styling. The lighter wash Type II Trucker Jacket anchors the lineup with a bold back patch featuring elements from the federation logo, while the darkest wash Type III Jacket carries the crest front and center. Red 478™ Baggy Shorts, a bandana, and a red tote round out the fan kit, translating deep-rooted English football culture into garments built with an heirloom quality and made to outlast the moment.
To capture authentic English fan culture, the campaign film features London-born vintage label 194. It captures something deeply familiar to any English football fan: at blue hour in London, a group of friends wearing the collection pieces race to their favorite neighborhood spot to catch the start of a match. Though the shop is closing up, they gather around a small TV with the enthusiastic owner. Intimate and distinctly local, the campaign is a celebration of ritual, friendship, and the matchday culture that plays out behind closed doors all across England.
“With England, we wanted every detail of the collection and campaign to feel true to the culture,” said Leo Gamboa, Vice President of Global Collaborations, Levi’s®. “Partnering with such an iconic football federation was a natural fit, and featuring 194 brought an authentic, London-rooted perspective. We can’t wait to see fans wear these pieces throughout the tournament this summer.”
England Group Stage Matches:
June 17: England vs. Croatia
June 23: England vs. Ghana
June 27: England vs. Panama
Levi’s® France Football Collection
The Levi’s® France Football Collection is launched in partnership with the French Football Federation (FFF). Pulling from the iconic blue, white, and red of Les Bleus, the five-piece collection includes a lighter wash Type II Trucker Jacket with a retro federation logo on the back, while the royal blue wash Type III carries the crest on the front alongside a flag on the sleeve. White 478™ Baggy Shorts, a red bandana, and a white tote finish the kit. Each piece is built to be worn individually or as a cohesive set, moving easily between the studio and the street.
To present the most authentic French flair, the campaign film features Paris-based creative studio Pablo T-Shirt Factory. The film opens on a young creative biking through Paris in his France Levi’s® Fan Kit, with the voice of a legendary announcer building in his headphones. He arrives at a buzzing T-shirt factory where friends are printing, pressing, and designing – their energy mirroring the countdown to kickoff. As the match draws closer, the group transforms a basement storage room into a makeshift viewing space, projecting the game onto hanging fabric. Spontaneous, resourceful, and full of pride, the film captures something essential about French creative culture – the way work, friendship, and football can collide and become something entirely their own.
France Group Stage Matches:
June 16: France vs. Senegal
June 22: France vs. Iraq
June 26: France vs. Norway
Levi’s® Country Ringer Tees
Beyond the dedicated federation collections, Levi’s® is also bringing fans a global assortment of Country Ringer Tees. Designed not as sports merch, but as everyday fashion pieces inspired by the colors and spirit of national pride, the collection draws from global fan culture that surrounds the game.
Hong Kong will offer 8 country-specific designs for nations competing on the world’s biggest stage: U.S., Argentina, Germany, France, England, Spain, Japan, and South Korea. Each tee is built on the brand’s classic retro ringer silhouette and designed in the color palette of its country flag, coming in two fits – the Retro Ringer Tee and the Retro Mini Ringer Tee. Giving fans options for how they want to wear their country, these tees are designed for the die-hard and the casual fan alike – for anyone who wants to be part of the cultural moment. These are pieces built to outlast the final whistle.
Levi’s®
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