Jimmy Choo unveils a new campaign with Global Brand Ambassador Wang Yibo, wearing the BAR HOLDALL bag; a new introduction for Spring 2026.

The BAR HOLDALL is a spacious carryall in supple soft grain leather or durable ECONYL®, an endlessly recycled nylon. Soft folds expand to increase capacity, creating a silhouette designed for movement and modern living.  

The campaign sees the multi-talented actor, singer and motorbike racer Yibo styling the BAR HOLDALL with sculptural trainers, the DIAMOND FLEX and DIAMOND RUN, against an industrial backdrop; juxtaposing fresh, floral arrangements with utilitarian architecture, playing with perception and contradiction.

Jimmy Choo
Shop 321, 3/F