In celebration of 130 Years of Joy, Swarovski welcomes seven iconic brands into its Swarovski Creators Lab.
Swarovski Creators Lab was launched in 2021 as a catalyst for creativity – a space dedicated to discovery, technology, and curiosity – where diverse objects could be reimagined through the transformative power of crystals.
Each Swarovski Creators Lab collaboration pays homage to Swarovski’s rich heritage and savoir-faire, while pushing the boundaries of crystal craftsmanship with established and emerging brands.
To celebrate its 130th anniversary, Swarovski has partnered with Oakley, Gufram and Loop Earplugs to transform everyday lifestyle items into light-filled limited editions, resonating with a global audience.
OAKLEY
Oakley’s disruptive ethos collides with Swarovski’s mastery of light, embellishing the Oakley Plazma with 867 round crystals. Eyewear built to defy convention, the result is a new visual language for those who are always chasing the sun.
GUFRAM
The beauty of the natural world shines through Gufram’s collectible homeware. Swarovski has brought a new element to its iconic Guframini CACTUS®, hand-embellishing the surface with double-pointed Erinite crystals, evoking glistening dewdrops in the desert. Crystal rock elements coat the sculpture, adding a texture and shine that enhances its organic silhouette. A unique collector’s item in miniature form, the Guframini CACTUS® carefully replicates the coat rack designed by Guido Drocco and Franco Mello in 1972, merging contemporary art with Swarovski’s crystal savoir-faire.
LOOP EARPLUGS
Swarovski’s collaboration with Loop Earplugs transforms this essential accessory into a bold, futuristic-looking fashion statement, uniting high-performance hearing protection with jewelry design. Each earplug is adorned with a total of six crystals, hand-applied with precision. Featuring the iconic Millenia cut in a refined bezel setting and created as a limited-edition collectible, it redefines the earplug as a luxury fashion-tech accessory.
Swarovski
Shop B208, B2/F
