For QIXI 2025, CELINE reveals a new campaign that recalls the lasting connection between Paris and Shanghai while illustrating femininity through different characters.
Brand ambassador Qian Sun was captured in May 2025 alongside models Jiali, Ziqi, Yuyu and Qiuyue in the historic vicinity of the former French club in shanghai; a building completed in 1926 which was praised for its art deco aesthetics.
A curation of gifting propositions, including exclusive China editions designed specifically for the occasion, coexist within a timeless Celine wardrobe. a reinterpretation of the house’s logo for Chinese Valentine’s Day, rendered in cursive with a cupid’s arrow, adorns a series of jackets and t-shirts.
Free-spirited accents give a playful spirit: fuzzy bag charms, alphabet beads upon relaxed hoodies and golden heart pendants dangling from braided necklaces. silhouettes are accessorized with a Teen Coeur Celine bag in triomphe canvas, the Lulu and Tilly bags as well as the Bonnie backpack that are reimagined in seasonal shades of soft pinks make for a symbolic Valentine.
CELINE
Shop 314-315, 3/F
