Shop B207A, B2/F

Founded in 2017 by Rihanna, FENTY BEAUTY draws inspiration from Hong Kong’s nostalgic cinemas to present the FENTY BEAUTY CINEMA at Times Square, Causeway Bay. This concept pop-up is FENTY BEAUTY’s first, incorporating local culture as a design element, opening a new chapter in the brand’s retail expansion. With the theme “The City Of Dreams,” FENTY BEAUTY pays tribute to the golden era of Hong Kong cinema in the 80s and 90s. Over the years, Hong Kong has nurtured countless legendary stars. Through various immersive experiences in this concept store, FENTY BEAUTY encourages everyone to gain confidence to express themselves through makeup, pursue their passions, and believe that their dreams are within reach. FENTY BEAUTY offers a wide range of products, including FENTY BEAUTY, FENTY SKIN & FENTY FRAGRANCE, which are designed with Rihanna’s vision of making sure people everywhere feel represented, with a focus on traditionally hard-to-match skin tones, formulas that work for all skin types, textures that love to be layered, and universal shades for all to enjoy. The new concept pop-up proliferates the brand’s mantra of “Beauty For All” – celebrating everyone’s unique beauty, values and beliefs. Fenty Beauty has shaken up the beauty world and beyond, starting new conversations about beauty standards and expectations.