Gucci unveils Spring Summer 2025 Eyewear campaign, a vibrant celebration of freedom, friendship, and love. The imagery showcases a road trip captured through the lens of photographer Tyler Mitchell. Among the cast is actress and Global Brand Ambassador Ni Ni, who brings her distinctive elegance to the forefront.

Set against a radiant landscape bathed in sunlight, the campaign exudes a captivating energy. Each protagonist’s unique narrative unfolds through the eyewear styles they wear, reflecting their individuality.

The collection features a variety of designs that seamlessly blend timeless sophistication with contemporary details. Ni Ni showcases rounded sunglasses as well as rounded cat-eye optical frames, both adorned with gold-tone Double G logos on the temples. In another set of images, women’s cat-eye sunglasses are crafted in acetate with geometric frames and oversized temples, adorned with the Interlocking G emblem. The optical frames include oversized cat-eye shapes in acetate, also enriched with the Interlocking G. For men, square acetate sunglasses feature a flat-top construction with bold temples, accented by a metal Web stripe plaque and engraved with the Gucci logo. Square acetate optical frames also feature the same distinctive metal detail for a refined touch.

The campaign also highlights almond-shaped metal sunglasses, enriched with the signature GG Monogram, alongside oval-shaped and rectangular sunglasses crafted from ReAce, a 100% recycled material derived from pre-consumer acetate scraps. These feature a thick construction and are embellished with the Gucci logo on the temples.

Gucci
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