Evisu is proud to present the Lunar New Year capsule collection, celebrating the transition into the Year of the Snake. Featuring a specially designed Chinese zodiac emblem, this collection beautifully intertwines traditional symbolism with contemporary design, embodying protection, luck, and the rich cultural heritage of Japan.
Key elements of the Chinese zodiac emblem:
- Lunar New Year Wreath (Shime nawa): A traditional Japanese wreath symbolizing protection and luck.
- Gold Dragon to Red Snake: The emblem showcases a majestic dragon transitioning into a vibrant snake, representing the shift from the Year of the Dragon to the Year of the Snake. The snake features shades of red accented with silver and gold, adorned with peony patterns symbolizing wealth, alongside traditional Japanese motifs that reflect Evisu’s cultural roots.
- Embroidered Fan: A decorative fan embroidered with “2025” adds a festive touch to the collection.
- Wooden Block (Ema): A wooden block for writing wishes, inspired by the traditional ema, encourages personal reflection and hope for the new year.
- Japanese Sashiko embroidery and snake skin texture pattern: The design features a unique print effect that mimics denim fabric.
- Special Gold Selvedge: limited edition denim jackets and jeans are crafted from luxurious gold selvedge denim, highlighting exquisite craftsmanship.
The emblematic graphics bring these four elements to life, creating a sense of movement and vibrancy. Featured prominently on Evisu’s classic denim jackets and jeans, the denim pieces include a godhead snake leather patch and a snake pattern on the coin pocket.
Additionally, the collection includes a stylish souvenir jacket available in red or black, adorned with the Chinese zodiac emblem on the back. When turned inside out, the jacket reveals a striking monogram of snake patterns and faux denim print intertwined with traditional Japanese designs.
The campaign showcases a vibrant scene of people celebrating amidst dazzling mini fireworks, radiating joy and capturing the excitement of new beginnings. Evisu wishes everyone an abundance of luck, joy, and prosperity with this extraordinary Lunar New Year collection!
Evisu
Shop 619-621, 6/F
