This year’s campaign embraces the magic pets bring to the season, capturing joyful moments and helpful gift ideas from MCM in a heartwarming Holiday setting.

As the Holidays draw close, MCM is preparing to celebrate with the help of all our best friends: the animals who, for many of us, are members of the family and enrich our daily lives. The campaign spotlights a range of international personalities alongside their four-legged companions, including DJ, Producer and Brand Consultant Emmanuel Lawal; Content Creator and Model Moritz Hau; Creative Director, Photographer and Cubicle Founder Shini Park; and Creative Director, Socialite and Designer Pauline Ducruet. The result is an intimate, joyful campaign that honors the festive spirit.

From elegant dalmatians and curious cats to a spirited pack of dachshund puppies, every creature joins in, eagerly exploring MCM’s offerings to ‘help’ their humans pick out gifts, proving themselves as the most loyal – and charming – shopping companions.

The campaign spotlights this year’s gift selection, which includes items from the AW24 and SS25 collections. Men’s and women’s apparel, accessories, shoes and bags are all featured, as well as items from MCM’s permanent pet collection such as beds, food bowls, leashes and harnesses. The brand’s recognizable Visetos motif – a staple since MCM’s very first collection – is featured prominently in its timeless Black and Cognac colorways. From iconic bag models like the Diamant 3D, Ella Boston bag and Aren sling bag to shearling jackets, bold eyewear and Lauretos patterned knits, the selection has gift options to suit everyone.

MCM’s 2024 festive campaign embraces the season in a truly unique way, bringing together cherished pets, carefully selected gifts, and authentic moments, celebrating the joy that animals bring to our lives at this time of year. The brand is ready to help its customers make the holidays truly special with its unique mix of originality and tradition.

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