Calvin Klein today unveils a new campaign featuring South Korean singer and actor CHA EUN-WOO, styled in Fall 2024 men’s apparel. Directed by AJ Duan and shot by Park Jong-Ha, the campaign captures CHA EUN-WOO in elevated portraits, where warm natural light and playful pops of blue bring new energy to the brand’s classic tailoring.

“I’ve admired Calvin Klein for a long time, so it’s surreal to be a part of this campaign,” said CHA EUN-WOO. “Calvin Klein has such timeless style – each look felt so sleek and polished. I can’t wait for my fans around the world to see it.”

Calvin Klein Fall 2024 menswear introduces sleek transitional outerwear, timeless tailoring and sharp minimalism, as well as Calvin Klein Studio – the brand’s new assortment of elevated essentials. In the campaign, CHA EUN-WOO’s casual fits, grounded in classic Calvin Klein logo tees and 90s Straight Jeans, are elevated by new outerwear such as the Matte Bomber Jacket, as well as the Cotton Twill Car Coat and Leather Car Coat from Calvin Klein Studio. New suiting channels modern, slim silhouettes, as seen on CHA EUN-WOO in the Refined Stretch Blazer and the Double-Breasted Wool Gabardine Suit from Calvin Klein Studio. Tailored separates, like the 100% Cotton Shirt and Pull-On Wool Trousers from Calvin Klein Studio, get a modern update with fresh proportions and premium materials.

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