Brand SHISEIDO proudly announces the highly anticipated evolution of FUTURE SOLUTION LX. Since its inception in 2009, FUTURE SOLUTION LX has epitomized SHISEIDO‘s unwavering commitment to pioneering skincare science. By delving into the intricacies of the skin’s barrier function, SHISEIDO has continuously propelled the boundaries of beauty innovation.
Building on four decades of genetic research and a deep understanding of Serpin b3, a protein influencing both the skin’s barrier function and aging processes, SHISEIDO has made the groundbreaking discovery of C.C.N.2△ as the skin’s definitive beauty factor, independent of age. This knowledge, paired with SHISEIDO’s advanced technological refinements, have led to the means of effectively targeting C.C.N.2△ through the LonGenevity Complex™ to enhance the skin’s brilliance.
Decoding C.C.N.2△: Discover Ever-Evolving Beauty with SHISEIDO’s LonGenevity™ Science
SHISEIDO researchers embarked on a pioneering exploration of C.C.N.2△, marking the dawn of a new era in scientific research. Through meticulous investigation, they unveiled a relation between lower levels of C.C.N.2△ and a spectrum of skin concerns, including sagging, diminished firmness, and rough texture — all a result of adverse influences on skin tissue structure. Drawing upon these insights, SHISEIDO leveraged cutting-edge expertise to enhance C.C.N.2△ through the transformative power of the LonGenevity Complex™. Crafted to combat the loss of skin resilience, and infuse skin with renewed firmness, hydration, and radiant luminosity, the LonGenevity Complex™ exemplifies SHISEIDO’s steadfast dedication to beauty excellence.
Introducing the LonGenevity Complex™: Harnessing the Potency of the Precious EnmeiHerb
At the heart of SHISEIDO’s groundbreaking LonGenevity Complex™ lies the extraordinary potency of the Precious Enmei Herb. Steeped in legend for over 1,200 years, the Enmei Herb, famed for the tale of Kobo Daishi who healed a sick traveler with its power, is a revered Japanese botanical renowned for its remarkable regenerative properties. Symbolizing resilience and beauty longevity, the Precious Enmei Herb helps to strengthen the skin, bolstering its defenses against external aggressors. Crafted to enhance the natural beauty of the skin, the LonGenevity Complex™ encapsulates timeless elegance, empowering individuals to reveal a complexion brimming with brilliance. Discover the secret to ever-evolving beauty with SHISEIDO’s new formula, where tradition converges with innovation to redefine skincare excellence.
The Packaging: An homage to the longevity of Japanese Art and Culture
The FUTURE SOLUTION LX collection pays homage to the longevity and artful craftsmanship of Japanese culture. The product containers are designed to enhance the graceful hand movements during application, transforming skincare into an exquisite ritual. The outer carton’s design draws inspiration from the intricate gold foil used in Japanese folding screens, exuding an elegant sophistication.
Embedded within the cap of FUTURE SOLUTION LX Total Regenerating Cream is a piece of Japan’s renowned Nishijin textile, adding a profound cultural dimension to the products. Experience the transformative power of the Cream, formulated to reveal skin that appears more resilient, brilliant and youthful.
SHISEIDO
Lane Crawford, G/F-1/F
