SKECHERS, one of the top three sports footwear brands in the U.S., is committeed to deveoping high-technology sports shoes empowered by innovative comfort technologies to offer all-round comfort and performance. Featuring two signature comfort techonlogies, namely SKECHERS Max Cushioning® and SKECHERS HYPER BURST® , the latest SKECHERS Max Cushioning® Hyper Burst® Collection developed for runners stands out with the ultra lightweight construction, unrivaled high-rebound cushioning and exceptional shock absorption. As the Brand Ambassador of SKECHERS and a sports enthusiast, Cha Eun-woo was invited to be the first to experience a new level of comfort promised by the two pioneering technologies.
The multitalented artist still enjoys working out in spite of his busy schedule, and weight training is one of his strategies to stay in perfect shape. From high intensity exercises to daily workout, the SKECHERS Max Cushioning® Hyper Burst® running shoes support Cha Eun-woo through every challenge with the high-rebound cushioning design and highly durable, robust construction. The HYPER BURST® technology is also widely used in other SKECHERS collections made for walking or jogging.
Two comfort technologies to create the lightest, bounciest midsole ever
The midsole techonology plays a critical role in the performance of sneakers as the impact force experienced by the feet during running will be absorbed, cushioned and dispersed by the midsole to minimize the shock. Without a good midsole for cushioning and maintaining stability, the excessive impact will cause unimaginable harm and injury to the runners. Thanks to its SKECHERS HYPER BURST® midsole technology, SKECHERS GO RUN Razor 3 HyperTM was named “Gear of the Year”, and stands out from the crowd with the distinctive ‘Super Critical®’ Process that create innovative resilient foam and process with spherically-shaped cells compressed into the midsole. This featherlight and high-rebound material can fully aborb the impact of landing, and turn the impact into forward thrust, offering a high level of stable support and cushioning consistently to maintain a more stable, natural and flexible landing and movement every single time. Combining this superior material and the SKECHERS Max Cushioning® comfort technology, the new SKECHERS Max Cushioning® Hyper Burst® offers runners an unprecedentedly comforting running experience.
Meanwhile, SKECHERS Max Cushioning® Hyper Burst® also enhances the durability and traction of the outsole to maintain its shape, performance and elasticity in everyday training and high intensity exercises. Employing the SKECHERS Max Cushioning® comfort technology, the collection uses the Ortholite® comfort foam insole layer and high-rebound cushioning SKECHERS Air-Cooled Goga Mat™ breathable insole that adds long-term and high-rebound cushioning and high-level breathability to provide extra comfort. The Goodyear® Performance Outsole developed by world-known American tire maker further enhances the traction, stability and durability, allowing evey sports enthusiast to move with ease and perform at their best.
A full range of styles for different needs and all-round support
While catering to high intensity sports, the SKECHERS Max Cushioning® Hyper Burst® collection also offers a wide array of high-performing styles designed for walking or jogging. The high-rebound cushioning, ideal traction an breathable design offer customers the ultimate comfort and freedom in every step. Besides, the modern and versatile palette and streamlined silhouette go perfectly with any causal or sporty looks, meeting the needs of all occasions.
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